Ashutosh Dixit, Ph.D.
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 Title: Professor
Professor of Marketing
 Dept: Marketing
 Office: BU 458
 Phone: 216-687-4775
 Email: A.DIXIT1@csuohio.edu
 Address: 2121 Euclid Ave. BU 458, Cleveland, OH 44115

Courses Taught

Publications


Faculty Only:
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Research Keywords:
Electronic Commerce, International Marketing, Marketing Education, Market Evolution, Competition, Pricing, Intelligent Agent Technologies.
 
Education:
Ph.D., Marketing, Georgia Institute of Technology
M.B.A., Marketing and Finance, XLRI, Jamshedpur, India
Bachelor of Technology, Mechanical Engineering, Indian Institute of Technology
 
Brief Bio:
Dr. Dixit has over 25 years of management, administration, and leadership experience in industry and academia. He obtained his Bachelor of Technology from Indian Institute of Technology, MBA from XLRI, Jamshedpur, and Ph.D. from Georgia Tech. Prior to his academic career, he has served as a senior executive in the information technology industry where he was a top performer.

Dr. Dixit has chaired and has served on numerous high-level committees, and has won over 20 awards for his research, teaching, and service.

He has authored numerous papers and his research has appeared in the International Business Review, Journal of International Management, Journal of Marketing, Journal of Public Policy and Marketing, Journal of Business Research, Business Horizons, Journal of marketing Theory and Practice, Marketing Education Review, Neural Networks for Business Forecasting; and in the proceedings of the American Marketing Association, Marketing Science, and Fordham Pricing Conferences. He has co-authored a book 'Deregulation and Competition: Lessons from the Airline Industry. He has also served as the coordinator for the marketing doctoral program committee,member of the CSU Faculty Senate and CSU Graduate Council.
 
Honors and Awards:
Distinguished Faculty Award 2013

University-wide Merit Recognition Award for Research, Cleveland State University, 2011

Undergraduate research grant 2010

Legacy Award for Research, Nance College of Business, Cleveland State University, 2009

University-wide Merit Recognition Award for Research, Cleveland State University, 2009

Center for Teaching Excellence Award, Cleveland State University, 2008-2009


Faculty Research Development Grant, Office of Sponsored Research, Cleveland State University, 2009

Nominated for Distinguished Faculty Award for Service, Cleveland State University, 2009

Taught in e-Business Certificate Program that won the Mid-Continent East AACSB Innovation in Business Education Award, 2008

Summer Research Award, Nance College of Business, Cleveland State University, 2008

University-wide Merit Recognition Award for Research, Cleveland State University, 2007

Summer Research Award, Nance College of Business, Cleveland State University, 2005

Coca-Cola Center for Marketing Research Award, University of Georgia, 2003

Terry Sanford Research Award, University of Georgia, 2003

MIT scholarship to attend course in discrete choice analysis, MIT, 2003

Coca-Cola Center for Marketing Research Award, University of Georgia, 2002
Terry Sanford Research Award, University of Georgia, 2002

Mini research grants carry out research in pricing, University of Georgia, 2000 and 2001

Research in the area of predatory pricing acclaimed by Dr. Alfred Kahn, Chairman of Civil Aeronautics Board to United States House of Representatives, Senate Committee on Judiciary

Runners-up and Honorable mention George Day Doctoral Dissertation Award 2000

Doctoral Consortium Fellow AMA-Sheth Doctoral Consortium, 1999

Georgia Institute of Technology, CIBER Award 1997

State Merit Scholar High School (India)
 
Creative and Activities:
Selected Journal Publications and Books

Javalgi, R., Delinguil, S., Dixit, A. and Cavusgil, T. (2011), International Market Reentry: A Review and Research Framework, International Business Review, August, 20(4), 377-393.

Zhang, J., Dixit, A., and Freidman, R., (2010), Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods, Journal of Marketing Theory and Practice, Spring, 18(2), 127-139.

Javalgi, R., Dixit, A., and Scherer, R. F. (2009), Outsourcing to Emerging Markets: A Taxonomy and Policy Implications, Journal of International Management, 15 (2), 156-168.

Zhang, J., Dixit, A. and Freidman, R. (2009), Are Loyal Customers More Profitable?: An Empirical Investigation, Journal of the Academy of Business and Economics.

Dixit, A., Whipple, T. W., Zinkhan, G. M., and Gailey, E. D., (2008), A Taxonomy of Information Technology Enhanced Pricing Strategies, Journal of Business Research, 61(4), 275-283.

Dixit, A., and Chintagunta, P.K., (2007), Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets, Journal of Marketing, 71(2), 150-168

Sheth, J., Allvine, F.C., Uslay, C., and Dixit, A., (2007), Deregulation and Competition: Lessons from the Airline Industry, Sage publications (Bestselling book).

Dixit, A., Gundlach, G. T., Malhotra, N. K., and Allvine, F. C., (2006), Aggressive and Predatory Pricing: Insights and Empirical Examination of the Airline Industry, Journal of Public Policy and Marketing, 25(2), 172-187.

Javalgi, R. S., and Dixit, A., (2006), Complexities of the Indian Consumer Marketing, Refereed book chapter in Marketing in the 21st Century, New World Marketing, Ed. Bruce Keller, Greenwood Publishing, CT.

Cross, R. G., and Dixit, A. (2005), Customer Centric Pricing: The Surprising Secret to Profitability, Business Horizons, 48, 483-491. (A top downloaded article, also adapted as a book chapter).

Dixit, A., Braunsberger, K., Zinkhan, G. M., and Pan, Y. (2005), Information Technology-Enhanced Pricing Strategies (ITEPS): Managerial and Public Policy Implications Journal of Business Research, 58 (9), 1169-1177.

Close, A.G., Dixit, A., and Malhotra, N.K. (2005), Chalkboards to Cyber Courses: The Internet and Marketing Education, Marketing Education Review, 15(2), 81-94.

Parsons, L. J., and Dixit, A. (2003), Using Artificial Neural Networks to Forecast Market Response, Refereed chapter in G. P. Zhang Ed. Neural Networks for Business Forecasting, Idea Group Inc., Hershey, PA, 23-46.

Malhotra, N.K, Dixit, A., and Uslay, C. (2002), Use of Internet in marketing research, Marketing Education Review, 12 (3), 25-34.


Books

Sheth, J., F.C. Allvine, Uslay, C., and Dixit, A. (2007), Deregulation and Competition: Lessons from the Airline Industry, Sage publications (Top 10 business best seller in India)

Working on a Retail Management text book.
 
Research Interests:
Market Evolution and Competition, Pricing, Marketing Finance interface,Intelligent Agent Technologies,International Marketing, and Marketing Education.
 
Teaching Areas:
1. Marketing Strategy-Doctoral Seminar
2. Marketing Research
3. Customer Relationship Management
4. Advertising and Promotion Management

Served or serving on numerous Doctoral Committees.

Chair of Doctoral Dissertation Committee for Mrs. Heather Kirkwood-Mazik.

Serving on Doctoral Dissertation Committees of Mr. Michael Wachter, Mr. Patrick Gaughan, Mrs. Rene, Mr. Terence Motsi.


Chair of Doctoral Dissertation Committee for Mr. Edward Gailey, Nance College of Business, Cleveland State University, 2005-2009.
Dissertation Title: Strategic Price Competition and Price Dispersion: A Conceptual Framework and Empirical Analysis of the Airline Industry.

Served on Doctoral Dissertation Committee for Ms. Glenna Pendleton, Nance College of Business, Cleveland State University, 2005-2009.
Dissertation Title: An Empirical Analysis of the Dimensions of Customer Value for Experiential Offerings in Marketing

Served on Doctoral Dissertation Committee for Ms. Bernadette Njoku, Nance College of Business, Cleveland State University, 2005-2009.
Dissertation Title: An Integrative Model of Service Loyalty: A Socio-Psychological View

Served on Doctoral Dissertation Committee for Ms. Yue Pan, Terry College of Business, University of Georgia, 2001-2004.

Attended various workshops arranged by CSU Center for Teaching Excellence (2006-2009).

Designed curriculum for several marketing courses, including Marketing Strategy, Customer Relationship Management, Marketing Research and Advertising and Promotion Management, based on the concepts of active learning, hands on, no student left behind, and assessment standards.
 
Professional Affiliations:
Institute for Operations Research and the Management Sciences (INFORMS)
American Marketing Association
Strategic Marketing Association
Association for International Business
Society for Marketing Advances
 
University Service:
Cleveland State University Faculty Senate
Member

Cleveland State University Graduate Council
Member

President's Budget Task Force

Faculty Senate Steering Committee

President
OFIS (2007-2008)

Cleveland State University, Nance College of Business, Department of Marketing
DBA Committee
Chair

Cleveland State University, Nance College of Business,
DBA Committee
Committee Member

Cleveland State University Graduation, Convocation and Assembly Committee
Member

Cleveland State University Various Selection Committees
Member

Marketing Research Assistance and service to various organizations
Local companies through student projects: JAA construction, KIF, Stern Advertising etc.
 
Community Service:
Advisory Board- Leadership Program
Editorial Board- American Journal of Business
 
Research Grants:
Summer Research Grant
Nance College of Business, Cleveland State University
2008

Summer Research Grant
Nance College of Business, Cleveland State University
2005