Andrew C Gross, PhD, PE, PEng
 Title: Professor
 Dept: Marketing
 Office: BU 453
 Phone: 216-687-4744,  216-687-4771
 Fax: 216-687-9354
 Address: 2121 Euclid Ave. BU 453, Cleveland, OH 44115

Courses Taught


Faculty Only:
Update Profile

Research Keywords:
international marketing, business to business marketing, industry studies, professional services, Eastern Europe. business education, professional careers
Ph.D., Economics/ Marketing, The Ohio State University, 1968
M.B.A., Business Administration, Case Western Reserve University, 1962
B.S., Electrical Engineering, Case Institute of Technology, 1957
Brief Bio:
Andrew C. Gross is currently professor of marketing and international business at Cleveland State University, where he has been a faculty member since 1968.  In addition to his academic duties, he is an active consultant to companies, partnerships, nonprofit and government agencies.  His degrees include a B.Sc. in Electrical Engineering from Case Institute of Technology (now CWRU), an M.B.A. from Western Reserve University (now CWRU), and a Ph.D. in Economics/Marketing from the Ohio State University.

Dr. Gross served in industry and government for several years before entering academe on a full-time basis.  He worked as a staff engineer for Ohio Edison Company, Standard Oil of Ohio (now BP America), and the Ohio Department of Highways.  In 1961 he was a founding partner in a market research and publishing firm, Predicasts, Inc., of Cleveland, Ohio.  He served as a senior consultant and as a member of the board of directors of that firm between 1968 and 1982.  While at Predicasts, he wrote 20 monographs on various industries and product categories.  In the mid-1960s and early 1970s, he acted as a full-time consultant to Statistics Canada and the Science Council of Canada. In these and subsequent decades he collaborated with the Hungarian Institute for Market Research.

Dr. Gross served as a visiting professor at several institutes in the past forty years: Simon Fraser, McGill, and McMaster universities in Canada; the University of New South Wales in Australia; and the Monterey Institute of International Studies in California. In 1971-72 he held the first IREX Fellowship in marketing in his native Hungary. In 1989, and again in 1992, he was a Fulbright Senior Scholar at the Budapest University of Economic Sciences and the new International Management Center (now part of Central European University)in Hungary, where he was appointed an adjunct senior lecturer.  He is currently serving on the board of editors of various journals and on executive committees of civic organizations such as the World Trade Association of Cleveland.  He is a book reviewer for several international business and marketing textbook publishers.

During the past 35 years, he has written over 100 articles, chapters, proceedings, or papers for such journals as Australian Market Researcher, Business Economics, Business Horizons, Business Quarterly (Canada), Columbia Journal of World Business, Datamation, European Journal of Marketing, Industrial and Labor Relations Review, Journal of the Academy of Marketing Science, Journal of Advertising, Marketing (Hungary), Relations Industrielle, and others.  Dr. Gross is the co-author of four books: Education and Science (Science Council of Canada, 1973), Business Marketing (Houghton Mifflin, 1993), Statistics for the 21st Century (Irwin, 1995), and, most recently, Management Consulting in Central Europe (KJK, 2003).

Cleveland State University presented Dr. Gross with the Distinguished Research/Teaching award in 1981 and the Distinguished Service award in 2006.
Honors and Awards:
Master Teacher (Guru) Appreciation Award-- India Scholar Program; College of Liberal Arts and Social Sciences, CSU, April 2007;  presented by Prof. Murali Nair, Dept. of Social Work, CSU, during India Scholar program week

Distinguished Faculty Award, Cleveland State University, 2006; University-wide award

Legacy Award- Distinguished Faculty; College of Business Administration, CSU, 2006

Fulbright Senior Scholar Award (CIES) Hungary, 1992 and 1989

Best Paper Award; Annual Meeting, ESOMAR, the European Society for Opinion and Market Research, Montreux, Switzerland, 1987

Distinguished Faculty Award, Cleveland State University, 1981
University-wide award (teaching, research, service)

Senior Scholar Travel Award to Hungary, IREX, the International Research and Exchanges Board, 1977; Travel award for continued research

Senior Scholar Award to Hungary, IREX, the International Research and Exchanges Board,
1971-1972 , full-time award for market research with the Hungarian Institute for Market Research, Budapest, Hungary

Doctoral Dissertation Fellowship, 1964-1965, University of Saskatchewan, Saskatoon, SK, Canada

Battelle Memorial Institute Fellowship, The Ohio State University,1962-1964; Award in the Economics of Research and Development

Cornsweet Memorial Award and National City Bank Scholarship, Western Reserve University (now CWRU), School of Management (now WSOM), 1961-1962
Creative and Activities:
See below: professional affiliations, publications, community service, etc.
Research Interests:
International business; international marketing; business (industrial) marketing; business economics; industries and markets; non-profit marketing and non-profit organizations; human resources/manpower; engineering and other professional careers; technology and marketing
Teaching Areas:
International Business
International Marketing
Business Marketing
Marketing Management
Principles of Marketing
Marketing and Technology
Economics, Statistics
Labor Relations, Labor History
Professional Affiliations:
Cleveland Council on World Affairs
National Association of Business Economists
Academy of International Business
Cleveland-Hungarian Development Panel
World Trade Association of Cleveland
Administrative Science Association of Canada
Professional Experience:
Fulbright Senior Scholar (Research and Teaching), Hungary, 1989 and 1992
Distinguished Faculty Teaching Award, Cleveland State University, 1981
International Research & Exchanges Board Fellow, Hungary, 1971-1972
Battelle Memorial Institute Fellowship, Ohio State University, 1962-1964
National City Bank Scholarship, Western Reserve University, 1961-1962
Member, Beta Gamma Sigma, nationwide honorary business fraternity
Member, Omicron Delta Epsilon, nationwide honorary economics fraternity
Experience: Academia, Industry, Government
Professor (Assoc. Prof.; Asst. Prof.), Cleveland State University, 1968-present
Visiting Professor, ESSCA-Angers, France & ESSCA-Budapest, Hungary, 2004
Visiting Professor, Monterey Institute of International Studies, USA, 1998-1999
Visiting Professor, International Management Center, Hungary, 1989, 1996, 1999
Visiting Professor, Simon Fraser University, Vancouver, BC, Canada, 1996-1997
Visiting Professor, Budapest University of Economics, Hungary, 1989 and 1992
Visiting Professor, University of New South Wales, Sydney, NSW, Australia,1988
Visiting Professor, McMaster University, Hamilton, Ontario, Canada, 1982
Visiting Associate Professor, McGill University, Montreal, PQ,Canada, 1975-1977
Instructor, Lehigh University, 1966-1968 and Ohio State University, 1965-1966
Consultant, selected small and large U.S./ overseas companies, 1971-present
Member Board of Directors, consultant, co-founder, Predicasts, Inc., 1960-1981
Consultant, Science Council of Canada, 1970-1972 and Statistics Canada, 1965
Staff Engineer, Standard Oil of Ohio, 1960 and Ohio Edison, 1957-1960
University Service:
Faculty Senate / Faculty Council
Senator for approximately 30 out of 40 years at CSU

Select University, College and Department committees for
over 40 years, e.g. Chairman, Faculty Athletics Committee,
Member, Academic Space Committee; member, Long Range Planning Committee
and Peer Review (Promotion & Tenure) committees at both College and Department level

University Committee for Distinguished Faculty Awards
Committee Member

University Committee for Honorary Degrees
Committee Member

College of Graduate Programs, Graduate Program Committee
Committee Member

CSU Speaker's Bureau
Guest speaker at various local high schools, etc.

Volunteer,Learning Communities
Professional Service:
Member: boards of editors, select international business and marketing journals

Member and officer: various professional associations and civic organizations

Reviewer: selected textbook, business press and academic press publication

Expert witness: select legal cases, mediation board hearings, adjudications
Community Service:
World Trade Association of Cleveland; Committee member; seminar presenter and
organizer, program committee member, etc. ; also newsletter contributor, etc.

Cleveland International Program (CIP USA): Guest speaker and host to visitors
from abroad; lecturer on international business to groups from abroad

Member: various ethnic organizations in Cleveland, e.g. Language Bank; Cleveland
Hungarian Heritage Society; Cleveland Hungarian Development Panel, etc.  
Speaker, British-American Chamber of Commerce, etc.
Research Grants:
Internationalizing Trade Relations, Assistance, Development and Education, Title VI-B: Business and International Program (CIBER program)
Joint with Professors Raj Javalgi, Robert Scherer, Thomas Whipple et al.
Status: Funded
Investigators: see above for colleagues

Internationalizing the Curriculum at CSU, Cleveland Foundation, Non-Profit
Joint with Professors B. Cutler, T. Davis, S. R. Rao, and Mr. J. Baker
Status: Funded
Investigators:  see above for colleagues

Alternative Global Marketing Strategies for SMEs in Ohio, Ohio Board of Regents, State of Ohio, State
Joint with Professors S. R. Rao and T. Whipple
Status: Funded
Investigators:   see above for colleagues

Analyzing and Forecasting Global Business Markets for Select Equipment and Services
Cleveland State University, Faculty Strategic Initiative Award and Pennsylvania State University, Institute for the Study of Business Markets Grant
Status: Funded
Investigators: self