Elad Granot, Ph.D.
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 Title: Associate Professor
Assoc Prf /Spc Asst /Asst Dean
Special Asst. to Provost; Asst. Dean -MBA Programs;
 Dept: College of Business, Dean's Office
 Office: BU 308
 Phone: 216-687-3850,  216-687-3850
 Email: E.GRANOT@csuohio.edu
 Web: http://www.GlobalAMBA.com
 Address: 2121 Euclid Ave. BU 308, Cleveland, OH 44115

Courses Taught

Publications


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Research Keywords:
Qualitative Methodologies, Marketing Strategy, Luxury Goods, Branding, Integrated Marketing Communications, Retailing, Shopper Behavior, Business and Industrial Marketing, Sales Management, Entrepreneurship
 
Education:
Ph.D., Marketing, University of Massachusetts, Amherst, 2006
M.S., Marketing, Boston University, 2000
B.A., English, Tel Aviv University, 1998
 
Brief Bio:
Dr. Granot has over 25 years of management, administration and leadership experience in a variety of military, business and academic institutions. Over the last decade, he has been on the forefront of higher education eLearning program development and administration by designing, developing and launching the Mobile Accelerated MBA (Mobile AMBA) program at Cleveland State University, in cooperation with Blackboard, McGraw Hill, and Verizon.


Dr. Granot has spent many years as a marketing executive in large multinational corporations in the Unites States, Europe, Australia, and the Middle East. He has also served as an executive and board member in non-profits and has years of experience in fund-raising. Using his trained expertise, he has spoken extensively and internationally to diverse groups of managers, companies, and industrial executive groups on various marketing topics. Dr. Granot received his Ph.D. in marketing from the University of Massachusetts (2006), his Master's in Management from Boston University (2000) and his B.A. from Tel Aviv University.

Dr. Granot has advised numerous companies and non-profits on strategic marketing, branding strategies, qualitative marketing research, customer service, and competitive positioning.

Dr. Granot is also a prolific researcher, and his main research interests are Marketing Strategy, Branding, Retailing, Integrated Marketing Communications, International marketing, and Luxury Goods. Over the last few years, he has focused on understanding the marketing management implications of the major shifts in western markets and the rise of mass affluence. Dr. Granot's doctoral dissertation, focusing on the Victoria's Secret brand and its consumer loyalty, has been published in the Journal of Business Research and featured in newspapers and on NPR.
 
Honors and Awards:
* Cleveland State University Merit Award for teaching, 2009.

* Nance College of Business Administration Legacy Award in Teaching Excellence, 2009.

* BEST PAPER IN TRACK: The Annual Conference of the Society of Marketing Advances 2008, St. Petersburg, FL. "Applying Creativity in B2B Services: Lessons from A Qualitative Examination of Creative Business Managers"

* Who's who in Business Education - 2007.

* Nance Global Trade Scholar - 2006/2007.

* Fellow - AMA Sheth Doctoral Consortium Sponsored by AMA, The Sheth Foundation, University     of Connecticut School of Business and MSI, University of Connecticut, July 2005.

* Isenberg School of Management Outstanding Teaching Assistant Award, 2005.
 
Research Interests:
Qualitative Methodologies, Marketing Strategy, Entrepreneurship, Luxury Goods, Branding, Integrated Marketing Communications, Retailing, Shopper Behavior, Business and Industrial Marketing, Sales Management.
 
Teaching Areas:
Marketing Strategy
Marketing Management
Brand Strategy
Consumer Behavior
Marketing Theory and Practice
Sales and Sales Management
International Marketing
Integrated Marketing Communications
Entrepreneurship
Retail Management
 
Professional Affiliations:
American Marketing Association
Academy of Marketing Science
Society for Marketing Advances
Association of Consumer Research
American Academy of Advertising
Society of Industry Leaders
Alpha Kappa Epsilon - International Business Honor Society
Eastern Academy of Management
 
University Service:
Administration:
*Director - Executive MBA & Accelerated MBA and Mobile MBA programs. 2009 - Present

University Service:
* CSU eLearning Faculty Advisory Committee
* CSU Board Committee on Honorary Degrees, Citations and Recognitions
* CSU Academic Leadership Program
* The Cleveland State University Anand and Neeraj Julka Endowed Scholarship Committee.
* CSU Expnaded Campus Planning Committee.
* CSU McNair Scholars Program - Faculty Mentor - The goal of the CSU McNair Scholars Program is to prepare talented and eligible undergraduates for doctoral studies through involvement in research, seminars, advising, preparation for the Graduate Record Examination, and other intensive scholarly activities. Students who participate in the program come from disadvantaged backgrounds, show strong academic potential in STEM (Science, Technology, Engineering or Mathematics) disciplines, and are committed to pursuing the Ph.D. degree. The program is named after the late Dr. Ronald E. McNair an African American physicist and NASA astronaut who died in the Challenger explosion in 1986. This program is sponsored by the U.S. Department of Education.
* CSU Department of Athletics - Men's Basketball Marketing - A semester long consulting project with MBA students providing a strategic Integrated Marketing Communication plan to CSU Men's Basketball.
* College of Liberal Arts and Social Sciences - Department of Music Marketing - provided marketing and strategic consulting and support to CSU's Community Music Program.

College Service:
* Member - College Diversity taskforce
* Member - AACSB Accreditation taskforce
* Member - Dean's Cabinet
* Ex Officio Member - College Gradate Committee
* Member - MBA Curriculum taskforce
* Advisory Board Member - Beachwood Business Development Center
* Faculty coach - Key Foundation Minority MBA Case Competition; 2008, 2009, 2010, 2011
* Judge - The 2007 Vision Entrepreneurship Competition
* Moderator - Panel Discussion: Israel on the Cutting Edge, Maltz Museum, 2008


Department Service:
* 2006-2009; Chair - BBA Committee.
* 2007-2010; Member - DBA Committee.
* Search committee: Tenure Track International Business, 2009


Editorial Review Boards
* Scientific Journals International

Ad-Hoc Reviews:
* Academy of Marketing Science Annual Conference, 2005.
* Marketing Education Review Special Issue of on Teaching Innovations, 2005
* Eastern Academy of Management 2006 conference
* Society for Marketing Advances 2006 conference
* The Society for Consumer Psychology 2007 Winter Conference
* American Marketing Association Winter Educator¿s Conference, 2008
* Journal of International Marketing
* American Academy of Advertising 2008 Conference
* 2008 Academy of Marketing Science Annual Conference
* Journal of Business and Industrial Marketing, 2008, 2009, 2010

Conferences:
* Session Chair- Research:  Exploring New Perspectives on Old Ideas: Academy of Marketing Science Annual   Conference, 2005
 
Professional Service:
* Board Member - Beachwood Business Development Center. Beachwood, OH.
* Board Member - TiE Ohio
 
Community Service:
Public Service:
* Board Member - Cleveland Jewish News
* Board Member - TiE Ohio - The International Entrepreneur (TiE) Ohio is the 50th chapter of the global TiE network. Founded in Silicon Valley by immigrant tech entrepreneurs, TiE has 53 chapters around the globe. TiE is now the world's largest organization for fostering entrepreneurship; its members include some of the world's most well-known entrepreneurs. TiE Ohio is poised to fulfill a critical niche in Northeast Ohio's business development landscape by focusing specifically on immigrant and minority entrepreneurs within the region, and by encouraging other such entrepreneurs to consider NEO as a place to launch their new businesses. TiE Ohio provides focused support to entrepreneurs through mentoring, networking, and business education programming.
* Member - American Advertising Federation, Cleveland - AAF-Cleveland is Northeast Ohio's premier resource for communications professionals. The association offers its 550+ members continuing professional education, networking opportunities, and interaction with advertising and marketing programs is academic institutions in the city.
* Member - Sales and Marketing Executives, Cleveland - SME is a business networking group that offers its members the opportunity to learn business success secrets from industry leaders at monthly Networking Luncheons, and grow their sales and marketing skills in hands-on SME-U Workshops. SMA offers College Scholarship Program for exceptional marketing students.
 
Research Grants:
* $5,000 - U.S. Department of Education Title VI-B Business International Education (BIE), USDOE, Federal
Status: Funded
Investigators: Dr. Elad Granot - Principal