W Benoy Joseph, Ph.D.
W_JOSEPH.jpg
 Title: Professor
Associate Dean
Professor of Marketing
 Dept: College of Business, Dean's Office
 Office: BU 417
 Phone: 216-687-2019,  216-687-3786
 Fax: 216-687-9354
 Email: W.JOSEPH@csuohio.edu
 Address: 2121 Euclid Ave. BU 417, Cleveland, OH 44115

Courses Taught

Publications


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Education:
Ph.D., Marketing, The Ohio State University, 1977
M.B.A., Management, University of Dayton, 1969
B.S., Marketing, University of Dayton, 1967
 
Brief Bio:
Benoy Joseph is Associate Dean for Academic Affairs and Professor of Marketing at the Monte Ahuja College of Business. He specializes in services marketing, business-to-business marketing, strategic market planning, and consumer behavior.  

Before entering academics, Dr. Joseph worked in the marketing division of NCR Corporation. Today, he is active as an administrator and professor in the graduate and undergraduate business programs at Cleveland State.  His research has focused on various service industries and his articles have appeared in a variety of national and international marketing journals including Business Horizons, Journal of Advertising, Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Services Marketing, Journal of Health Care Marketing, and Journal of Professional Services Marketing. He serves on the editorial review boards of Industrial Marketing Management and Health Marketing Quarterly.

A consultant to various business and nonprofit organizations, Dr. Joseph has conducted strategic market planning seminars for nonprofit organizations and professional service businesses and conducted customer and employee satisfaction studies and public opinion polls for business and public sector organizations.
 
Research Interests:
Global business; services marketing; management education; B2B marketing
 
Teaching Areas:
Marketing Strategy
Consumer Behavior
Services Marketing
Nonprofit Marketing
Business Ethics
 
Professional Experience:
Cleveland State University, Associate Dean for Academic Affairs, 2001-

Cleveland State University, Interim Chair, Finance Department, 2004-2009

Cleveland State University, Professor, 2001-

Cleveland State University, Chairman, Marketing Dept., 1994-1997

Cleveland State University, Associate Professor, 1984-2001

Cleveland State University, Assistant Professor, 1978-1984

Illinois State University, Assistant Professor, 1975-1978
 
University Service:
Participant, Faculty Lecture Program

Committee Member:
University Assessment Council
Co-chair, Ahuja College of Business Diversity Council
Distinguished Alumni Awards Committee
Valedictorian Selection Committee
 
Professional Service:
Editorial Review Board:
Industrial Marketing Management
Health Marketing Quarterly

Financial Executives International Distinguished Student Awards Committee Chair 2008
Member, Panel of Judges, Crain's Cleveland Business CFO of the Year 2007
 
Community Service:
Chair, Board of Directors, Kendal At Home, Kendal Corporation, Westlake, OH 2007-2010.
Member, Board of Directors, Kendal Northern Ohio. 2007-present.