| Title: | Professor |
| Dept: | Marketing |
| Office: | BU 457 |
| Phone: | 216-687-5302 |
| Email: | W.LUNDSTROM@csuohio.edu |
| Address: | 2121 Euclid Ave. BU 457, Cleveland, OH 44115 |
Education: | ||
|
Ph.D., University of Colorado, 1974
M.B.A., Indiana University, 1967 B.S., Purdue University, 1965 | ||
| Brief Bio: | ||
| William J. Lundstrom is Professor of Marketing and International Business in the Nance College of Business Administration at Cleveland State University and earned his Ph.D. from the University of Colorado. He is the author of over 100 articles in the areas of international marketing and business, buyer behavior, and marketing strategy. He serves on the Northern Ohio District Export Council, U.S. Department of Commerce, and is the former Director of the Virginia World Trade Center. | ||
| Honors and Awards: | ||
| Global Trade Scholar
Cleveland State University January 2006 | ||
| Research Interests: | ||
| Building Brand Equity through the use of Customer Management and Trust
Customer Relationship Management in the Telecommunications Industry The Effect of Government Sponsored Aid on Brand Perceptions The Key Components of CRM: The Case for Pharmaceuticals Consumer discontent and its connectedness to customer relationships. Student attitudes towards business and outcomes of ethics courses. The components necessary for establishing true customer relationships | ||
| Professional Affiliations: | ||
| Academy of Marketing (UK)
American Marketing Assocaition International Academy of Business and Economics | ||
| Professional Experience: | ||
| Cleveland State University, Professor, 1992-
Lundstrom & Associates, Consultants to Management, 1982- Cleveland State University, Special Assistant to the President for Marketing & University Enhancement, 1994-1995 Cleveland State University, Dean, 1992-1994 Old Dominion University, Professor, 1981-1992 Old Dominion University Director, Graduate School of Business and Public Admin., 1988-1991 Old Dominion University, Associate Dean for Research, External Affairs, New Program Development, 1985-1991 Virginia Center for World Trade, Director, 1987-1988 University of Mississippi, Professor, 1977-1981 Tri-Lakes Transport, President, 1979-1980 KCB&N Advertising, Director of Research, 1975-1977 Southern Methodist University, Assistant Professor, 1974-1977 Colorado State University, Visiting Assistant Professor, 1973-1974 Radix Corporation, Marketing Director, 1969-1971 California State University, Fullerton Lecturer, 1968-1971 | ||
| University Service: | ||
| Professional
American Marketing Association, Global Advisory Committee Committee Member College DBA Committee Committee Member Department Doctoral Program - Department Level Program Coordinator Cleveland State University Enrollment Management Planning & Strategy Team Committee Member College Faculty Development Committee Committee Member Professional Global Marketing Special Interest Group, American Marketing Association Board of Directors, Chair Professional International Education Committee, Virginia Department of Economic Development Committee Member Public/Community Malachi House, Public Relations Board Committee Member Public/Community Marketing Plan Development (var. organizations) Marketing Plan Development: Cleveland Metroparks Zoo, Steamship Mather Museum, Canine Health Foundation, Cleveland Public Schools Food Service Operations College Peer Review Committee--College Committee Member Department Peer Review Committee--Department Committee Chairperson Public/Community Raider Homes Association Trustee College Techno MBA Program Committee Committee Member Cleveland State University United Way Campaign Co-Chair Cleveland State University University Strategic Planning Committee Committee Member Cleveland State University Faculty Senate Member Cleveland State University University Committee on Athletics and NCAA Rules Committee Member College Steering Committee Committee Member Cleveland State University Faculty Speakers' Bureau to High Schools Guest Speaker Deliver speeches on marketing topics to high school students in Northeast Ohio Professional American Marketing Association Educators' Conferences Conference Manuscript Reviewer Review manuscripts for American Marketing Association Educators' Conferences for both Winter and Summer Conferences Public/Community Northern Ohio District Export Council (US Dept of Commerce) Member Appointed by the U.S. Secretary of Commerce to promote U.S. exports abroad Professional American Marketing Association, Global Marketing Special Interest Group Board of Directors President/Elect/Past Professional American Marketing Association International Conference Conference Chairperson Conference chair for internatonal conference in Rio de Janero, January 2008 Professional Academy of Marketing/American Marketing Association International Conference Conference Chairperson | ||
| Research Grants: | ||
| Global Trade Scholar, Nance College of Business Administration, CSU,
Institute a new course in International Business Consultancy to aid Ohio businesses in exporting. Status: Funded Investigators: William J. Lundstrom Principal MBA Attitudes Towards Business, Graduate Management Admissions Council, Non-Profit A global measure of MBA business students attitudes towards business entering and leaving business programs. Status: Funded Investigators: William J. Lundstrom Principal Customer Relationship Management: The Customer Viewpoint, College of Business Administration, CSU, The study of consumers' attitudes towards business practices. Status: Funded Investigators: William J. Lundstrom Principal | ||