Shuya Lu (Subrina Lu)
 Title: Assistant Professor
 Dept: Marketing
 Office: BU 446
 Phone: 216-687-3797
 Email: s.lu27@csuohio.edu
 Address: 2121 Euclid Ave. BU 446, Cleveland, OH 44115

Courses Taught

Publications


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Education:
Ph.D., Marketing, Louisiana State University, 2019
M.S., Marketing, Clemson University, 2013
B.A., Business Administration, China University of Geosciences (Wuhan), 2012
 
Brief Bio:
Subrina's research focuses on social media, big data, crowdfunding by using machine learning and econometric methods. Her paper is published at the Journal of Interactive Marketing. She has presented her papers at Marketing Science, Winter AMA, AMICS, Academy of Marketing Science (AMS) conferences. She is also actively engaged in academic activities: she was an American Marketing Association Sheth doctoral consortium fellow in 2017 and an ad hoc reviewer for nationally and internationally recognized conferences. She has taught courses in Marketing Strategy, Marketing Analytics/Research.
 
Honors and Awards:
Faculty Scholarship Initiative (FSI) Award, Cleveland State University, 2020-2021
AAUP Spring Travel Award, FDAC, 2020
AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017
Graduate Dean's Travel Award, Louisiana State University, 2016
Graduate School Travel Award, Louisiana State University, 2015
 
Research Interests:
Substantive: Social Media, Big Data, Crowdfunding/Innovation
Methodological: Machine Learning, Econometrics, Image and Text Mining
 
Teaching Areas:
Social Media and Mobile Marketing, Marketing Strategy, Marketing Analytics/Research
 
Professional Affiliations:
Society for Marketing Science (ISMS)
Marketing Science Institute
 
University Service:
Faculty Search Committee, Department of Marketing, Cleveland State University, 2020 - Present
Undergraduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present
Graduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present
 
Professional Service:
Summer AMA Conference, Ad Hoc Reviewer, 2020
Winter AMA Conference, Ad Hoc Reviewer, 2020
Summer AMA Conference, Ad Hoc Reviewer, 2018
Winter AMA Conference, Ad Hoc Reviewer, 2018
Summer AMA Conference, Ad Hoc Reviewer, 2017
Academy of Marketing Science (AMS) Conference, Ad Hoc Reviewer, 2016
Direct/Interactive Marketing Research Summit Conference, Ad Hoc Reviewer, 2015
 
Research Grants:
Faculty Scholarship Initiative (FSI) Award ($5,000), Cleveland State University, 2020-2021