Shuya Lu (Subrina Lu)
 Title: Assistant Professor
 Dept: Marketing
 Office: BU 446
 Phone: 216-687-3797
 Address: 2121 Euclid Ave. BU 446, Cleveland, OH 44115

Courses Taught


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Ph.D., Marketing, Louisiana State University, 2019
M.S., Marketing, Clemson University, 2013
B.A., Business Administration, China University of Geosciences (Wuhan), 2012
Brief Bio:
Subrina's research focuses on digital marketing/social media, big data, crowdfunding by using machine learning and econometric methods. Her paper is published at the Journal of Interactive Marketing. She has presented her papers at Marketing Science, Winter AMA, AMICS, Academy of Marketing Science (AMS) conferences. Subrina is also actively engaged in academic activities: she was an American Marketing Association Sheth doctoral consortium fellow in 2017 and an ad hoc reviewer for Winter AMA, Summer AMA, and AMS conferences. She has taught courses in Marketing Strategy, Marketing Analytics, and Marketing Research.
Honors and Awards:
Fellow, AMA-Sheth Foundation Doctoral Consortium 2017
Graduate Dean's Travel Award, $1,500 2016
Graduate School Travel Award, $500 2015
Research Interests:
Substantive: Digital Marketing/Social Media, Big Data, Crowdfunding/Innovation
Methodological: Machine Learning, Econometrics, Image and Text Mining
Teaching Areas:
Marketing Strategy, Digital/Social Media Marketing, Marketing Analytics/Research
Community Service:
2017 Summer AMA Conference, Ad Hoc Reviewer
2015 Academy of Marketing Science (AMS) Conference, Ad Hoc Reviewer
2015 Direct/Interactive Marketing Research Summit Conference, Ad Hoc Reviewer