Publications:

Selected Publications

Kumar V, Ashutosh Dixit, Raj Javalgi, Nazli Turken (2022) Can artificial Intelligence overshadow Human Intelligence? Management and Business Review. (Top Journal similar to Harvard Business Review)

Turken, N, Coauthors, and Dixit A. (2020). "Nature Inspired Supply Chain Solutions: Definitions, Analogies, and Future Research Directions". International Journal of Production Research. (ABDC A). (Forthcoming)

Clouse, C., Dixit, A, and Turken, N (2019), "The Role of Place Image for Business Site Selection: A Research Framework, Propositions and a Case Study". Place Branding and Public Diplomacy. (ABDC, B).

Dixit, A., Clouse, C. and Turken, N. (2019), "Strategic Business Location Decisions: Importance of Economic Factors and Place Image". Rutgers Business Review. (ABDC, B)

Kumar, V, Dixit, A., Javalgi, R, and Dass, M. (2016), "Applications and Strategies of Intelligent Agent Technologies in Marketing," Journal of Academy of Marketing Science. 44(1), 24-45 (Ranked # 5 in Marketing, A+, ranked 7 in FT 50 Journals). Finalist best paper award.

Dixit A., Kenneth D. Hall, Sujay Dutta, (2014) "Psychological influences on customer willingness to pay and choice in automated retail settings: Context effects, attribute framing, and perceptions of fairness", American Journal of Business, Vol. 29 Issue: 3/4, pp.237-260, https://doi.org/10.1108/AJB-06-2014-0036

Dixit, Ashutosh; Dass, Mayukh; Pendleton, Glenna C.; and Lundstrom, William J. (2013) "Transforming Marketing Education of the Future: The Role of Intelligent Agent Technologies (IATs) in Enhancing Student Learning," Atlantic Marketing Journal: Vol. 2 : No. 3 , Article 2

Tukel, O.I., and Dixit, A. (2013), "Application of Customer Life Time Value Model in Make-to-Order Manufacturing," Journal of Business and Industrial Marketing. Vol. 28 Iss: 6, pp.468 - 474. (ABDC A)

Gailey, E.D., Dixit, A., Whipple, T.W., and Javalgi, R. (2012), "Price Dispersion in the Airline Industry: A Conceptual Framework and Empirical Analysis," American Journal of Management, 12(1), 92-107.

Javalgi, R., Delinguil, S., Dixit, A., and Cavusgil, T. (2011), "International Market Reentry: A Review and Research Framework," International Business Review, August, 20(4), 377-393. (ABDC A)

Zhang, J., Dixit, A., and Freidman, R. (2010), "Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goods," Journal of Marketing Theory and Practice, Spring, 18(2), 127-139. (ABDC B)

Pendleton, G., Dixit, A., and Lundstrom, W. (2010), "Social Meanings and Brands in Marketing," Journal of Academy of Business and Economics.

Javalgi, R., Dixit, A., and Scherer, R.F. (2009), "Outsourcing to Emerging Markets: A Taxonomy and Policy Implications," Journal of International Management, 15(2), 156-168. (ABDC A)

Zhang, J., Dixit, A., and Freidman, R. (2009), "Are Loyal Customers More Profitable? An Empirical Investigation," Journal of the Academy of Business and Economics.

Dixit, A., Whipple, T.W., Zinkhan, G.M., and Gailey, E.D. (2008), "A Taxonomy of Information Technology Enhanced Pricing Strategies," Journal of Business Research, 61(4), 275-283. (ABDC A)

Pendleton, G., Dixit, A., and Lundstrom, W.J. (2008), "Conceptual and Practical Problems in Developing New Response Models for Creative Experiential Product Offerings", Journal of the Academy of Business and Economics, 8, 11.

Lundstrom, W.J., and Dixit, A. (2008), "Is Trust `Trustworthy¿ in Customer Relationship Management", Journal of the Academy of Business and Economics, 8(2), 140-144.

Dixit, A., and Chintagunta, P.K. (2007), "Learning and Exit Behavior of New Entrant Discount Airlines from City-Pair Markets," Journal of Marketing, 71(2), 150-168. (ABDC A*, Ranked #1 in Marketing, FT 50 Journal)

Dixit, A. (2007), "Understanding Consumer Willingness to Pay (WTP): An Integrated Framework and Managerial Applications," Review of Business Research, 7(3), 40-47.

Dixit, A., and Ghosh, A.K. (2007), "Price Dispersion for Frequently Purchased Consumer Packaged Goods: An Empirical Examination of the Cola Market," Journal of the Academy of Business and Economics, 7(2), 50-58.

Dixit, A., Gundlach, G.T., Malhotra, N.K., and Allvine, F.C. (2006), "Aggressive and Predatory Pricing: Insights and Empirical Examination of the Airline Industry," Journal of Public Policy and Marketing, 25(2), 172-187. (ABDC A)

Cross, R.G., and Dixit, A. (2005), "Customer Centric Pricing: The Surprising Secret to Profitability," Business Horizons, 48, 483-491 (a top downloaded article, also adapted by HBR, and as a book chapter). (ABDC B)

Dixit, A., Braunsberger, K., Zinkhan, G.M., and Pan, Y. (2005),"Information Technology-Enhanced Pricing Strategies (ITEPS): Managerial and Public Policy Implications," Journal of Business Research, 58(9), 1169-1177. (ABDC A)

Close, A.G., Dixit, A., and Malhotra, N.K. (2005), "Chalkboards to Cyber Courses: The Internet and Marketing Education," Marketing Education Review, 15(2), 81-94.

Parsons, L.J., and Dixit, A. (2003), "Using Artificial Neural Networks to Forecast Market Response," Refereed chapter in G.P. Zhang, Ed., Neural Networks for Business Forecasting, Hershey, PA: Idea Group Inc., 23-46.

Malhotra, N.K, Dixit, A., and Uslay, C. (2002), "Use of Internet in Marketing Research," Marketing Education Review, 12(3), 25-34.


Books

Sheth, J., Allvine, F.C., Uslay, C., and  Dixit, A., 2007. Deregulation and Competition: Lessons from the Airline Industry, Sage publications (Top 10 business best seller in India)

Working on a Retail Management text book.