Publications:

Journal Article (Forthcoming)
Ghosh, Amit K., "Consumer-Driven Retailing Strategies in the Indian FMCG Marketplace: Application, Pitfalls, and Prospects." Synergy.

Journal Article (Forthcoming)
Ghosh, Amit K., "Reducing Brand Failures by Managing Brand Uncertainty," BMA Journal of Retail & Marketing.

Journal Article (Published)
Ghosh, Amit K. (2011), "Designing Retail Strategies Based on Knowledge Management," Review of Knowledge Management.  1(1), pp 20-27.

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2011) "Consumer-Driven Retailing Strategies in the Indian FMCG Marketplace: Application, Pitfalls, and Prospects."  2011 SIMSR ¿ Asia Marketing Conference, Mumbai, India (January, 2011).

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2010) "Understanding Consumer Motivations from Behavioral Data: An Economics of Information Based Framework."  2010 Asia Pacific Conference, Mumbai, India (December, 2010).

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2010) "Reducing Brand Failures by Managing Brand Uncertainty."  2010 Memorabilia of Failed & Forgotten Brands in India Conference, Bangalore, India (July, 2010).

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2010) "Customer Response to Package Size, Price and Sales Promotions: Evidence from the U.S. FMCG Market."  2010 SIMSR - Asia Marketing Conference, Mumbai, India (January, 2010).

Journal Article (Published)
Javalgi, Rajshekhar, Deligonul, Seyda, Ghosh, Amit K., Lambert, Douglas, & Cavusgil, S.Tamer (2009), "Foreign market entry mode behavior as a gateway to further entries: The NAFTA experience," International Business Review.  19(3), pp 209-222.

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2008) "An Integrative Model of Package Size Propensity." NASMEI International Marketing Conference, Chennai, India (December, 2008).

Proceedings (Published)
Ghosh, Amit K., (2008) "Using CRM-Based Strategies for Retailers of Consumer Packaged Goods."  National Conference on Emerging Technologies, Lucknow, India (March, 2008).

Journal Article (Published)
Ghosh, A. K., Javalgi, R. G., Whipple, T. W. (2008), "Service Strategies for Higher Educational Institutions Based on Student Segmentation" Journal of Marketing for Higher Education, 17(2), pp 238-255. (downloaddownload PDF)

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2007) "Exploring an Economics of Information Based Customer Model for Data Mining & CRM Applications."  Direct Marketing Educational Foundation Conference, Chicago, Illinois (October, 2007)

Journal Article (Published)
Dixit, A., Ghosh, A. K. (2007), "Price Dispersion for Frequently Purchased Consumer Packaged Goods: An Empirical Examination of the Cola Market," Journal of Academy of Business & Economics, 7(2), pp 50-59.

Proceedings (Extended Abstract Published)
Ghosh, Amit K., (2007) "Designing Effective & Efficient Retention & Acquisition Strategies for Retailers of CPG."  M2007 Data Mining Conference, SAS Inc., Las Vegas, Nevada (October, 2007).

Proceedings (Extended Abstract Published)
Ghosh, Amit K., and Chakraborty, Goutam, (2007) "Using CRM Principles to Design Decision Support Systems."  9th International Conference on Decision Support Systems, SIGDSS International Society for Decision Support Systems, Kolkata, India (January, 2007)

Proceedings (Extended Abstract Published)
Chakraborty, Goutam, and Ghosh, Amit K., (2006) "The Utility of Ensemble Model as a Predictive Tool."  Presented at the 2006 Direct Marketing Educational Foundation Conference, San Francisco, California (October, 2006).

Journal Article (Published)
Javalgi, R. G., Whipple, T. W., Ghosh, A. K., Young, R. B. (2005). "Market orientation, strategic flexibility, and perforrmance: implications for services providers. Journal of Services Marketing, 19(4), pp.212-231. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K., Chakraborty, G. (2004). "Using Positioning Models to Measure and Manage Brand Uncertainty". Journal of Product and Brand Management, 13(5), pp. 294-302. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K., Joseph, B., Gardner, J., Thach, S. (2004). Understanding Industrial Distributors' Expectations of Benefits from Relationships with Suppliers. Journal of Business and Industrial Marketing/ Emerald Group Publishing, 19(7), 433-443. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K., Whipple, T. W., Bryan, G. A. (2001). "Student Trust and its Antecedents in Higher Education". Journal of Higher Education, 72(3), pp.332-340. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K. (1998), "Brand Management in Post-NAFTA Mexico," Journal of Product and Brand Management, 7(2), pp 95-108. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K., Cooper Martha (1997), "Managers' Evaluation of NAFTA," International Journal of Logistics Management, 8(2), pp 33-46. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K. (1997), "Targeted Promotions using Scanner Data," Journal of Product and Brand Management, 6(6), pp 405-416. (downloaddownload PDF)

Journal Article (Published)
Ghosh, A. K., Joseph, B., Gardner, J., Thach, S. (1997). Antecedents, Outcomes, & Moderating Influences on Industrial Distributors' Satisfaction with Supplier Relationships. Journal of Marketing Theory & Practice, 5(4), 58-67.

Journal Article (Published)
Jayanti, R. K., Ghosh, A. K., (1996). Service Value Determination: An Integrative Perspective. Journal of Hospitality and Leisure Marketing, 3(4), 5-25.

Journal Article (Published)
Ghosh, A. K., Chakraborty, G., Ghosh, Debra Bunch (1995). "Improving Brand Performance by Altering Consumers' Brand Uncertainty". Journal of Product and Brand Management, 4(5), pp. 14-20. (downloaddownload PDF)

Journal Article (Published)
Balasubramanian, Siva, Ghosh, A. K. (1992). "Classifying Early Product Life Cycle Forms via a Diffusion Model: Problems and Prospects". International Journal of Research in Marketing, 9(Fall), pp. 345-351. (downloaddownload PDF)

Journal Article (Published)
Kumar, V., Ghosh, A. K., Tellis, G. J. (1992). "A Decomposition of Repeat Buying". Marketing Letters, 3(4), pp. 407-417. (downloaddownload PDF)

Journal Article (Published)
Balasubramanian, Siva, Ghosh, A. K. (1992). "Reliability criteria bolster Product Classification Decisions: A reply to Jones". International Journal of Research in Marketing, 9(Fall), pp. 355-357.