Javalgi, R. G., Park, J. E., Lee, O., Prasad, V. K., Vernon, I. R., (2013). "Antecedents of Taiwan Chinese Consumers' Purchase Intentions Toward U.S.- and Japanese-Made Household Appliances." Journal of Global Marketing, 26(4), 203-223.
Singh, N., Park, J. E., Kalliny, M., (2013). "A Framework to Localize International Business to Business Web Sites." The DATA BASE for Advances in Information Systems, 44(1), 56-71.
Motsi, T., Park, J. E., (2013). "The Influence Of Industry Structure and Firm Level Factors On The Relationship Between Regional Orientation and Firm Performance." The Journal of International Business Research and Practice, 7, 72-82.
Yoon, S. J., and Park, J. E., (2012). "Do Sensory Ad Appeals Influence Brand Attitude?" Journal of Business Research, 65(11),1534-1542.
Park, J. E., Yu, J., and Xin Zhou, J., (2010). "Consumer Innovativeness and Shopping Styles" Journal of Consumer Marketing, 27(5), 437-446.
Park, Ji Eun (2015) ¿Marketing in the Middle East and North Africa¿ in Middle Eastern Business Environment, Mamoun Benmamoun, Morris A. Kalliny, and Hadi Alhorr, Cognella Academic Publishing.
Yalcin, S. and Park, J. E., (2009). "Chapter 12: A Cultural Perspective on Web Site Localization, in Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution." Mahmud Akhter Shareef, Yogesh K. Dwivedi, Michael D. Williams, and Nitish Singh, eds. Hershey: IGI Global.
Dominic Buccieri and Jieun Park (2015) ¿Autonomy Delegation of EMNEs¿ Subsidiaries: an International Entrepreneurship Perspective, ¿ The AIB West, Seattle, OR, October 2015.
Donimic Buccieri (2015) ¿Role of Dynamic Capabilities in a Relationship Between Foreign Ownership and Level of OFDI by Emerging Market Multinational Enterprises, Strategic Management Society, Denver, CL, October 2015.
Ji Eun Park and Terence Motsi (2014) The Effect of National Stereotypes on the Evaluation of Country Image and Product Country Image, The AIB Southeast, Miami, FL, October 2014.
Terence Motsi and Ji Eun Park (2013) The Influence Of Industry Structure and Firm Level Factors On The Relationship Between Regional Orientation and Firm Performance,¿ The AIB Midwest, Chicago, IL, February 2013.
Park, Ji Eun and Kristina Heuer (2012) Interaction Effect of Employee¿s Cultural Values and Their Cross-Cultural Work Environment on Organizational Identity, The AIB Southeast USA Conference, Fort Lauderdale, FL, October 2012.
Kirkwood-Mazik, Heather and Ji Eun Park (20012) ¿The Influence of Counterfeit Activities on Emerging Markets,¿ The Atlantic Marketing Association, Williamsburg, VA, September 2012.
Wachter, Michael and Ji Eun Park (20012) The Real McCoy: Product Ethnicity, Authenticity and Cosmopolitanism in Evaluations of Search and Experience Goods, American Marketing Association¿s Summer Educator¿s Conference, Chicago, IL, August 2012.
Motsi, Terence and Ji Eun Park (2012), Consumer Evaluation of Developing Country Products: The Moderating Role of Product Ethnicity, Academy of International Business, Washington DC, June 2012.
Park, Ji Eun, Nitish Singh, and Boris Bartikowski (2009). "A Framework to Localize Web Wites for B2B Companies. An Exploratory Analysis," The 25th IMP Conference Euromed Management, France, September 2009.
Park, Ji Eun and Stanford A. Westjohn (2009). "Antecedents of Consumer Animosity and the Role of Product Involvement on Purchase Intentions," American Marketing Association's Summer Educator's Conference, Chicago, IL, August 2009.
Park, Ji Eun, Nitish Singh, and Seung H. Kim (2009). "Web Sites Localization and Korean Consumer E-commerce Expectations," Academy of International Business, San Diego, CA, June 2009.
Park, Ji Eun, Jun Yu, and Joyce Xin Zhou (2009). "The Impact of Consumer Innovativeness on Shopping Styles: The Case of Young Chinese Consumers," American Marketing Association's Winter Educator's Conference, Tampa, FL, February 2009.
Park, Ji Eun (2008). "Psychometric Properties of Technology Readiness Index (TRI) Measure, Society for Marketing Advances Annual Conference," St. Petersburg, FL, November 2008.
Park, Ji Eun, Nitish Singh, and Seung H. Kim (2008). "A Conceptual Framework and its Empirical Investigation: Web Sites Localization by Japanese and U.S. Multinationals for Korean B-C Markets," Academy of International Business, Milan, Italy, June 2008.
Park, Ji Eun (2008). "Exploring New Dimensions of Animosity in Country Dyads through Three Case Studies: Pakistan vs. India, Korea vs. Japan, and Australia vs. France," The Academy of Marketing Science, Vancouver, BC, Canada, May 2008.
Park, Ji Eun (2008). "International Outsourcing: Innovation Speed, Product Quality and Market Performance," The Academy of Marketing Science, Vancouver, BC, Canada, May 2008.
Park, Ji Eun (2009). Korea, South, The Encyclopedia of Business in Today's World, Katz, Jan Hack and J. Geoffrey Golson, Sage Publications, Inc.
Park, Ji Eun (2009). Hyundai Motor, The Encyclopedia of Business in Today's World, Katz, Jan Hack and J. Geoffrey Golson, Sage Publications, Inc.