Jayanti, R. K. and Gowda, M. V. R., (2014). "Sustainability Dilemmas in Emerging Economies," IIMB Management Review, Elsevier.
Singh, J., and Jayanti, R. K., (2014). "Closing the Strategy-Tactics Gap in Pharmaceutical Marketing: Institutional Theory Analysis and Open Systems Framework for New Directions," Refereed Book Chapter In Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan (Eds.) Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies, International Series in Quantitative Marketing, Vol. 20, Springer.
Jayanti, R. K., Gallagher, V. C., Porter, T. H., (2013). "Internal Marketing to Champion Sustainability Initiatives: Sustainability Managers as Change Agents," in Doing Well By Doing Good: New Perspectives on Corporate Social Responsibility and Sustainable Development; Fourth Research Symposium of the Society for Global Business and Economic Development (SGBED), IIMB, India.
Singh, J. and Jayanti, R. K., (2013). "When Institutional Work Backfires: Organizational Control of Professional Work in the Pharmaceutical Industry," Journal of Management Studies, 50(5), 900-929.
Jayanti, R. K. and Singh, J., (2010). "Pragmatic Learning Theory: Distributive Consumer Learning in Online Communities," Journal of Consumer Research, 36(6), 1058-1082.
Jayanti, R. K., (2010). "Online Consumer Conversations: A Netnographic Exploration," Journal of Advertising Research, 50(2), 181-196.
Jayanti, R. K. and Jayanti, S. V., (2010). "Effects of Airline Bankruptcies: An Event Study," Journal of Services Marketing, 25(6), 399-409.
Jayanti, R. K. (2010). "Accentuate the Positive: An Exploratory Investigation of Elderly Responses to Framing Effects," Journal of Marketing Theory and Practice, 18(3), 263-273.
Jayanti, R. K. and Whipple, T. W., (2008). "Like Me...Like Me Not: The Role of Physician Likeability in Service Evaluations," Journal of Marketing Theory and Practice, 16(1), 79-86.
Singh, J., Jayanti R. K., Kilgore J., Agarwal K., Gandarvakottai, R., (2005). "What Goes around Comes Around: A Framework for Understanding Trust-Value Dilemmas of Market Relationships," Journal of Public Policy and Marketing, 24(1), 38-62.
Jayanti, R. K., McManamon, M. K., Whipple, T. W., (2004),"The Effects of Aging on Brand Attitude Measurement," Journal of Consumer Marketing, 21(4), 264-273.
Jayanti, R. K. and Burns, A. C., (1998), "Antecedents of Preventive Health Care Behavior: An Exploratory Study," Journal of the Academy of Marketing Science, 26(1), 1-15.
(Lead article: received citation for excellence)