Publications:

SELECT JOURNAL ARTICLES

Madhavaram, Sreedhar and Shelby D. Hunt (2017), "Customizing business-to-business (B2B) professional services: The role of intellectual capital and internal social capital," Journal of Business Research, 74, 38-46.

Madhavaram, S., Gross, A., Appan, R., (2014), "Knowledge Needs of Firms: The Know-X Framework for Marketing Strategy," Academy of Marketing Science Review, 4 (3-4), 63-77.

Chowdhury, T. G., Madhavaram, S., Ratneshwar, S., Standifer, R., (2014). "The Appropriateness of Different Modes of Strategy from a Product-Market Perspective," Journal of Strategic Marketing, 22 (5), 442-468.

Hunt, S. D. and Madhavaram, S., (2012). "Managerial Action, Conceptual Frameworks, and Resource-Advantage Theory," Journal of Business and Industrial Marketing, 27(7), 582-591.
     - Outstanding Paper Award Winner, Literati Network Awards for Excellence 2013        (For an article that appeared in Journal of Business and Industrial Marketing in 2012)

Badrinarayanan, V., Becerra, E. P., Kim, C.-H., Madhavaram, S. (2012). "Transference and Congruence Effects on Purchase Intentions in Online Stores of Multi-Channel Retailers: Initial Evidence from the U.S. and South Korea," Journal of the Academy of Marketing Science, 40 (4), 539-557.

Badrinarayanan, V., Madhavaram, S., Granot, E., (2011). "A Framework for Enhancing Global Virtual Sales Team (GVST) Performance," Journal of Personal Selling & Sales Management, 31 (3), 311-324.

Madhavaram, S., Badrinarayanan, V., Granot, E., (2011). "Approaching Global Industrial Marketing from a Managerial Cognition Perspective: A Theoretical Framework," Journal of Business and Industrial Marketing, 26 (7), 532-541.

Madhavaram, S. and McDonald, R. E., (2010). "Knowledge-based Sales Management Strategy and the Grafting Metaphor: Implications for Theory and Practice," Industrial Marketing Management, 39 (7), 1078-1087.

Madhavaram, S. and Laverie, D. A., (2010), "Developing Pedagogical Competence: Issues and Implications for Marketing Education," Journal of Marketing Education, 32 (2), 197-213.

Madhavaram, S. and Appan, R., (2010). "The Potential Implications of Web-Based Marketing Communications for Consumers' Implicit and Explicit Brand Attitudes: A Call for Research," Psychology & Marketing, 27 (2), 186-202.

Madhavaram, S. and Hunt, S. D., (2008). "The Service Dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant Resources and Implications for Marketing Strategy," Journal of the Academy of Marketing Science, 36 (1), 67-82.

Hunt, S. D. and Madhavaram, S., (2006). "Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation," Journal of Marketing Education, 28 (2), 93-105.

Hunt, S. D., Arnett, D. B., Madhavaram, S., (2006). "Explanatory Foundations of Relationship Marketing Theory," Journal of Business and Industrial Marketing, 21 (2), 72-87.

Madhavaram, S., Badrinarayanan, V., McDonald, R. E., (2005). "IMC and Brand Identity as Critical Components of Brand Equity Strategy: A Conceptual Framework and Research Propositions," Journal of Advertising, 34 (4), 69-80.



SELECT MONOGRAPHS/BOOK CHAPTERS

Madhavaram, S., (2010). "The Implications of Resource Advantage Theory for Marketing Strategy and Marketing Management," In Dennis B. Arnett (Ed.), Legends in Marketing Series, Shelby D. Hunt, Volume 10, Resource Advantage Theory: The Research Tradition Period, Thousand Oaks, CA: The Sheth Foundation and Sage Publications.

Madhavaram, S. and Appan, R., (2006). "Marketing Strategy: The Role of Information Technology Enabled Capabilities," In Bruce Walters and Zaiyong Tang (Eds.), IT-Enabled Strategic Management: Increasing Returns for the Organization, Idea Group: Hershey, PA.


SELECT CONFERENCE PROCEEDINGS

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Robert E. McDonald (2017), "Grafting the Knowledge of Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance?," 2017 Winter Marketing Educators┬┐ Conference.

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Pelin Bicen (2016), "Contributions of Conceptual Research on Marketing Strategy to Marketing Management: An Organizing Framework," 2016 Winter Marketing Academic Conference.

Bolton, Dorcia and Sreedhar Madhavaram (2016), "Exploring the Dark Side of Relationship Marketing: A Systematic Review and Implications," 2016 Academy of Marketing Science Annual Conference.

Madhavaram, Sreedhar and Pelin Bicen (2016), ┬┐Persistent Innovation and Firm Orientations: A Conceptual Framework,┬┐ 2016 Academy of Marketing Science Annual Conference.

Madhavaram, Sreedhar and Vishag Badrinarayanan (2015), "Business-to-Business Solution Provision: An Empirical Investigation of the Deliberate Vs. Creative Problem Solving Routines of Salespeople," 2015 Academy of Marketing Science Annual Conference.

Madhavaram, Sreedhar, Vishag Badrinarayanan, and Pelin Bicen (2015), "Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework," 2015 Academy of Marketing Science Annual Conference.

Badrinarayanan, V., Becerra, E. P., Madhavaram, S., (2012). "Trust, Attitudes, and Purchase Intentions in Online Stores of Multichannel Retailers: Influence of Congruity in Store-Attribute Dimensions and Self-Image," American Marketing Association 2011 Winter Educators Conference.

Madhavaram, S., Badrinarayanan, V., Bicen, P. (2010). "Critical Review as a Method of Inquiry: Issues and Implications," 2010 Academy of Marketing Science Annual Conference.

Madhavaram, S. and Appan, R. (2010). "Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy," 2010 Academy of Marketing Science Annual Conference.

Bicen, P. and Madhavaram, S., (2010). "A Systematic Review of NPD Alliances: Themes, Central Issues, Theoretical Foundations, and Research Agenda," 2010 Academy of Marketing Science Annual Conference.

Madhavaram, S., Badrinarayanan, V., McDonald, R. E., (2010). "The Implications of Knowledge Grafting for Marketing Strategy," American Marketing Association 2010 Winter Educators Conference.  

Madhavaram, S., Badrinarayanan, V., McDonald, R. E., (2008). "Exploring Product Grafting as an Innovation Option," ISBM Academic Conference 2008.

Freyn, S. and Madhavaram, S., (2008). "Functional Food Products: Issues and Implications for Society and Firms," American Marketing Association 2008 Winter Educators Conference.

Madhavaram, S. and Badrinarayanan, V., (2006). "Toward a Theory of Integrated Marketing Communication (IMC)," 2006 INFORMS Marketing Science Conference.

Madhavaram, S. and McDonald, R. E., (2006). "Metaphors and Sales Management: A Review and the Development of Knowledge Grafting as a Theoretical Metaphor for Knowledge-Based Sales Management Strategy," 2006 Academy of Marketing Science Annual Conference.

Madhavaram, S. and McDonald, R. E., (2004). "Knowledge Grafting: Acquiring Knowledge through Hiring - An Application in Sales," American Marketing Association 2004 Winter Educators Conference.

Madhavaram, S. and Laverie, D. A., (2003). "Exploring Impulse Purchasing on the Internet," Association of Consumer Research 2003 Conference.

Madhavaram, S. (2003). "Remaining Innovative in High-Technology Markets: A Conceptual Framework and Research Propositins," American Marketing Association 2003 Winter Educators Conference.