Publications:

Fengxia Zhu, Shuya Lu, Chris Groening, and Jian Kang (forthcoming), "How Do Customer Satisfaction, Customer Word-of-Mouth, and Branding Strategy Drive Customer Loyalty? A Cross-Level Analysis."", Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.

Li Chen, Fengxia Zhu, and Murali Mantrala (2020), "The Path of Support-to-Sales: Mediating Role of Seller Collaborative Information Exchange in Social Commerce", European Journal of Marketing, 55(2): 363-384. DOI:https://doi.org/10.1108/EJM-11-2019-0823

Chen, Li, and Fengxia Zhu. "Seller information sharing in online marketplaces." Journal of Marketing Management 37.11-12 (2021): 1191-1218. https://doi.org/10.1080/0267257X.2021.1900895

Li Chen, Fengxia Zhu, Murali Mantrala, and Na Wang (2020), Seller Creative Selling in Social Commerce, International Journal of Advertising. DOI: https://doi.org/10.1080/02650487.2020.1755180

Fengxia Zhu, Zelong Wei, Yongchuan Bao, and Shaoming Zou (2019), Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China, International Business Review, 28(6), 101594. DOI: https://doi.org/10.1016/j.ibusrev.2019.101594

Li Chen, Fengxia Zhu, Shaoming Zou & Yiwen Chen (2018) Factors affecting family firms communication behaviour: a cross-cultural study, International Journal of Advertising, DOI: 10.1080/02650487.2018.1473062

Fengxia Zhu, Shaoming Zou, and Hui Xu (2017) Launching reverse-innovated product from emerging markets to MNCs home market: A theoretical framework for MNC¿s decisions, International Business Review, 26(1), 156-163.DOI: 10.1016/j.ibusrev.2016.06.003.