| Title: | MKT&ACT Intrm Chair &Professor |
| Dept: | Marketing |
| Office: | BU 460 |
| Phone: | 216-687-4770 |
| Fax: | 216-687-5135 |
| Email: | A.GHOSH@csuohio.edu |
| Address: | 2121 Euclid Ave. BU 460, Cleveland, OH 44115 |
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| Education: | ||
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Ph.D., Marketing, University of Iowa, 1992
M.S., Applied Statistics, University of Iowa, 1990 M.B.A., Management Studies, Birla Institute of Technology and Science, 1979 B.S., Management Studies, Birla Institute of Technology and Science, 1979 | ||
| Brief Bio: | ||
| Amit K. Ghosh is a Professor in the Department of Marketing. He currently serves as the Chair in the Marketing Department and in the department of Operations & Supply Chain Management. | ||
| Honors and Awards: | ||
| Invited Speaker
"Measuring Response to the Ultimate Driving Machine: Consumer Sentiments and Brand Advertising." Presented at the 2018 SAS Global Forum organized by SAS, Denver, Colorado (April, 2018) Best Paper Award 2016 International Conference on Creative Entrepreneurship organized by VESIM, Mumbai, India (February 13, 2016): "The Impact of Sales Promotions on Consumer Decision-Making." Best Paper Award MARCON 2012: "Consumer Inefficiency in the FMCG Marketplace: The Moderating Role of Promotions," Marketing Conference organized by IIM Kolkata, CIBER, and Georgia Tech, Kolkata, India, December 2012. Invited Speaker Teaching Quantitative Skills to Direct/Database Marketing Students: Opportunities and Challenges. Workshop at the 2008 Direct Marketing Educational Foundation Conference, Las Vegas, Nevada, October 11, 2008. Invited Speaker Designing Effective & Efficient Retention & Acquisition Strategies for Retailers of CPG. Presented to Fortune 500 Executives at the M2007 Data Mining Conference, SAS Inc., Las Vegas, Nevada, October 2, 2007. Design & Delivery of Workshop CRM: Best Practices to Better Management. Professional Seminar targeted at top Business Leaders by Nance College of Business Administration, Cleveland State University in partnership with SAS, June 3, 2005. Teaching Enhancement Award $5,000 Cleveland State University University Center for Teaching & Learning Spring 2005 "Develop and Conduct seminar on customer relationship management for business executives in collaboration with SAS" Teaching Enhancement Award $5,000 Cleveland State University University Center for Teaching & Learning Spring 2004 "Faculty Develompent in Scanner Data-Based Teaching and Learning" Best Paper Award Direct Marketing Educational Foundation October 2004 "Customer Relationship Management for Consumer Packaged Goods: An Empirical Investigation" Seminar Fellowship Award $3,700 Direct Marketing Association March 2002 Teaching Enhancement Award $5,000 Cleveland State University University Center for Teaching & Learning 2002 "Develop courses in the areas of Customer Relationship Marketing, database marketing and other related area" Faculty Fellowship Award $2,500 Direct Marketing Educational Foundation 2001 DMEF Professor's conference | ||
| Professional Affiliations: | ||
| American Marketing Association
Cleveland Council on World Affairs Direct Marketing Association Friends of Twinsburg Library LINK program Organization of Faculty of Indian Subcontinent The Academy of Marketing Science University Graduate Faculty at CSU | ||
| Professional Experience: | ||
| Cleveland State University, Professor 2012-
Cleveland State University, Associate Professor, 1998-2012 Cleveland State University, Marketing Advisor, 2001-2003 Cleveland State University, Assistant Professor of Marketing, 1991-1998 University of Iowa, Teaching Assistant, 1987-1991 University of Iowa, Tutor, 1987-1991 University of Iowa, Consultant for MBA students, 1989-1989 University of Iowa, Research Assistant, 1985-1989 University of Iowa, Academic Advisor, 1988 | ||
| University Service: | ||
| College
College Peer Review Committee Department Department DBA Committee Committee Member Department Department Peer Review Committee Committee Member Cleveland State University Organization of Faculty from the Indian Subcontinent President/Elect/Past Cleveland State University President's Advisory Council on Equal Access an Opportunity Department Department BBA Committee Committee Chairperson Department Department Search Committee Committee Chairperson College Undergraduate Programs Committee Committee Member Professional Direct Marketing Educational Foundation Conference Discussant at Direct Marketing Educational Foundation Conference, Atlanta GA Professional Organizing Committee, Direct Marketing Educational Foundation Conference Committee Member College Software Committee Department Department DBA Committee Committee Member Professional Direct Marketing Educational Foundation Conference Discussant at Direct Marketing Educational Foundation Conference, Atlanta, GA Professional Direct Marketing Educational Foundation Conference Conference Manuscript Reviewer Professional Global Business Development Institute Conference Session chair for Management Systems Category at Global Business Development institute Conferece, Bangkok, Thailand Cleveland State University Career Services Advisory Committee Committee Member Cleveland State University Organization of Faculty from the Indian Subcontinent Vice President College Undergraduate Programs Committee Committee Chairperson Professional Direct Marketing Educational Foundation Conference Discussant at Direct Marketing Educational Foundation Conference in New Orleans, LA Professional Direct Marketing Educational Foundation Conference Conference Manuscript Reviewer Department DBA Coordinator, Marketing Department Program Coordinator Department Deparmental BBA Committee Committee Member Department Department Peer Review Committee Committee Chairperson College Doctoral Committee Department Representative Cleveland State University Faculty Senate Sub-committee, Programs Review Committee Committee Member Department Deparment Peer Review Committee Committee Member Department Ad Hoc Committee for Designing an International Business Curriculum College Student Retention, Recruitement and Placement Committee Committee Member College College Ad Hoc Committee on Evaluation of Instruction Committee Member Cleveland State University Faculty Senate Sub-committee, Graduation, Convocation and Assembly Committee Member College Undergraduate Students Petitions Committee Committee Chairperson College Curriculum committee Analyzed preliminary data on performance of international MBA students in GAD 500 | ||
| Professional Service: | ||
| Member of Editorial Review Board & Advisory Board for Conferences, 2016-2017 Global Business Research Journals http://www.globalbizresearch.org/
Member of Advisory Board, 2010-2015 SYNERGY (Management Journal) http://simsr.somaiya.edu/simsrnew/Synergy%20website/Board%20members.pdf Member of Editorial Advisory Board, 2005-2016 Global Business Development Institute (Management Journal & Institute) http://www.gbdi-conference.org/Journals.html Organizing Committee member of 2007 & 2006 Direct Marketing Educational Foundation Conference Ad hoc Reviewer, Journal of Advertising Ad hoc Reviewer, 2006 Academy of Marketing Science, May 24-27, 2006 | ||
| Research Grants: | ||
| Faculty Development Grant
Cleveland State University, James J. Nance College of Business 2003 "IRI Consumer Panel Database: an Invaluable Teaching & Research Tool" Faculty Development Grant Cleveland State University, James J. Nance College of Business 2003 "Understanding Customer Relationship Management: A Research Investigation" Faculty Development Grant Cleveland State University, James J. Nance College of Business 2002 Supplemental Faculty Development Grant Cleveland State University, James J. Nance College of Business 2002 "Develop courses in the areas of customer realtionship marketing, database marketing and other related areas" | ||