Jungsil Choi (David), Ph.D.
 Title: Associate Professor
 Dept: Marketing
 Office: BU 447
 Phone: 216-687-4777
 Email: J.CHOI59@csuohio.edu
 Address: 2121 Euclid Ave. BU 447, Cleveland, OH 44115

Courses Taught


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Research Keywords:
Prosocial Behavior, Psychological Pricing, Behavioral Economics, Global Marketing, Cross-cultural studies
Ph.D., Marketing, University of Kansas
M.S., Statistics, Rutgers
Brief Bio:
David (Jungsil) Choi is an Associate Professor of Marketing at Cleveland State University. He obtained his PhD in Marketing from the University of Kansas. His research interests are in the areas of advertising, psychological pricing, Prosocial behavior, global marketing, and cross-cultural consumer behavior. His teaching interests include Consumer Behavior, CRM, IMC, International Business, and Global Marketing Strategy.

He is an editorial board member of the Journal of Consumer Behaviour and a reviewer of the following journals: Journal of Retailing, European Journal of Marketing, Marketing Letters, Journal of Consumer Marketing, Journal of Consumer Behaviour, and Journal of Retailing and Consumer Services.
Honors and Awards:
Golden Apple Award (2016)
Summer Research Grant (2016)
Summer Research Grant (2015)
Faculty Travel Award (2014)
Faculty Scholarship Initiative Award (2014)
John O. Tollefson Best Paper Award (2013)
Max E. Fessler Dissertation Award (2013)
AMA Sheth Foundation Doctoral Consortium Fellow, University of Washington (2012)
Mittelstaedt Symposium, Fellow, University of Nebraska-Lincoln (2011)
Dissertation Fellowship ($7,500)
Summer Research Fellowship ($5,000)
Graduate Student Research Fund Award ($2,000)
Research Interests:
Advertising, Psychological Pricing, Prosocial Behavior, Global Marketing, Cross-cultural Consumer Behavior
Teaching Areas:
Consumer Behavior, CRM, International Business, Advertising and Promotions
Professional Affiliations:
Professional Experience:
Assistant Professor of Marketing at CSU
Market Research Associate