Kimberly A Neuendorf
 Title: Professor Emeritus
 Dept: Communication
 Office: MU 253
 Phone: 216-687-3994
 Address: 2121 Euclid Ave. MU 253, Cleveland, OH 44115

Courses Taught

Faculty Only:
Update Profile

Ph.D., Michigan State University
Brief Bio:
Dr. Kimberly A. Neuendorf (Ph.D., Michigan State University) is professor emeritus in the School of Communication at Cleveland State University. Within the School, she has served as Graduate Director, Director of the Communication Research Center, and Director of the Film, Television, and Interactive Media Program. Her teaching has included a range of courses in research methods, media effects, documentary form, and film studies.

In academic research, Dr. Neuendorf has emphasized quantitative research methods as applied to the content and effects of mediated communication. Her research, often with CSU colleagues or students, has included the examination of media portrayals of marginalized populations, the adoption processes of new technologies, and audience responses to variations in moving image production techniques.

Dr. Neuendorf's published works include her widely cited research methods book, "The Content Analysis Guidebook" (the 2nd edition was published in 2017), as well as over 130 journal articles, book chapters, and funded research reports. In 2023, she was a co-author of the book, "Audience Genre Expectations in the Age of Digital Media" (with lead author Leo W. Jeffres (Cleveland State) and David J. Atkin (University of Connecticut)).

As a result of her expertise in the quantitative methods of content analysis, Dr. Neuendorf has served as a consultant to such entities as the U.S. Secret Service's Threat Assessment Center, the National Cancer Institute, the Harvard Identity Project, and has also served as an expert witness in a number of court cases in recent years. As an expert witness in one of the largest defamation cases ever filed in the United States, her analyses of news and Twitter content demonstrated how specific news coverage influenced social media activity. In a national class action against an automobile manufacturer, she analyzed the volume and content of news stories in order to assess consumers' potential understanding of the alleged defect.

Dr. Neuendorf's film production activities have included the production of numerous educational videos, and she also has been involved in various capacities (e.g., as Consulting Producer, Associate Producer) on feature documentaries and docuseries: "White Boy" (2017) and "Convicting a Murderer" (2023) with Transition Studios, "Woman in Motion: Nichelle Nichols, Star Trek, and the Remaking of NASA" (2019) with Stars North Productions, and "Out in the Ring" (2022) with Producer/Director Ryan Levey.

Dr. Neuendorf is a member of such professional organizations as the American Association for Public Opinion Research, Association for Education in Journalism and Mass Communication, Broadcast Education Association, International Communication Association and Society of Cinema & Media Studies.

A Michigan native, she enjoys movies, water skiing, kayaking, and snow skiing.
Research Interests:
Film Studies and research methods