| Title: | Professor |
| Dept: | Marketing |
| Office: | BU 456 |
| Phone: | 216-687-4786 |
| Email: | R.JAYANTI@csuohio.edu |
| Web: |
http://facultyprofile.csuohio.edu/csufacultyprofile/d etail.cfm?FacultyID=R_JAYANTI |
| Address: | 2121 Euclid Ave. BU 456, Cleveland, OH 44115 |
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| Education: | ||||||||
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Ph.D., Marketing, Louisiana State University
M.S., Marketing, Louisiana State University M.A., English Literature, Osmania University, India B.S., Chemistry, Osmania University, India | ||||||||
| Brief Bio: | ||
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Rama K. Jayanti is Professor and Fulbright Fellow. Rama¿s focus of research is on consumer health. She has programmatic research on consumers¿ learning in health communities, threat to consumer health by pharmaceutical marketing, and improving theories and methods in the health marketing discipline. Recently, much of her work has focused on the digital transformation of healthcare. A recipient of the Ahuja Research Scholar Award, Rama has a strong portfolio of research published in top journals in Marketing and Management. Her teaching experience spans USA, Germany, India, and Singapore. She is on the editorial review board of several marketing journals. She is actively involved with several non-profit groups such as Playhouse Square and Habitat for Humanity and is an ardent champion of sustainability initiatives at the business college and the university. | ||
| Honors and Awards: | ||
| Fulbright Award to Singapore 2021-2022
Featured Live on NPR "Corporate Response to COVID Pandemic, June 24, 2020 Featured Live on Channel 19 news at 5pm ¿Dove Facebook advertising controversy,¿ October 9th, 2017 Featured Researcher Video Series: Office of Research Spring 2016 Featured in CSU Scholar News, Fall 2015 Invited Panelist: 15th Annual Edelman Trust Barometer Breakfast, Union Club of Cleveland, April 8th, 2015 to discuss the key findings of the Edelman Report. Recipient: University Merit Recognition Award for Research 2014-2017 Recipient: Faculty Development Award, 2014-2016 Fulbright Recognition Medallion and Certificate Presented by CSU President Ronald M. Berkman on November 18th, 2013 Invited Presentation to CSU on Fulbright Experience ¿Exploring Sustainable Business Practices in Subsistence Market Places,¿ On Nov 18th, 2013 News Feature, ¿Dr. Rama Jayanti¿s Fulbright Project in India,¿ in Lotus an American Indian News Publication, July 2013, p.6 Featured in the Honoring Roll Book of Monte Ahuja College of Business 2013 Recipient: Fulbright Award Spring 2013 Fulbright Scholar Resident at IIMB, India, Spring 2013 Recipient: Monte Ahuja Research Scholar Award 2012 University Engaged Learning Award 2012 Invited Presentation at Kent State University, "Friend AND Merchant: Identity Dilemmas of Pluralistic Logics," Feb 21, 2012 Invited Panel Presentation to the Corporate Round Table on "Employee Engagement: Directions for New Research," On Dec 9th, 2011, Monte Ahuja College of Business. University Research Merit Recognition Award, 2011 Featured on Fox 8 TV News: Rising Gas Prices Effecting Corn Prices, May 7, 2007. Steven J. Shaw Best Paper Award, The Society for Marketing Advances Conference 2006 McGraw Hill, November, 1 2006, Best paper in the conference | ||
| Creative and Activities: | ||
| Organizer: A Short Program in ¿Managing and Sustaining Hospital Growth,¿ IIMB, India July 21 ¿ 23, 2014.
Organizer: An international Workshop on Sustainability, April 18th 2013, at IIMB, India, Jointly sponsored by Center for Public Policy, IIMB and Center for Sustainable Business Practices, Monte Ahuja College of Business. Advisory Board Member: Center for Sustainable Business Practices, Monte Ahuja College of Business | ||
| Research Interests: | ||
| Innovations in Consumer Health, Pharmaceutical Marketing, Pragmatic Learning in Online Communities, trust, brand equity | ||
| Teaching Areas: | ||
| Executive MBA and MBA courses in Marketing Strategy, Services Marketing, and Integrated Marketing Communications
Engaged Undergraduate courses in IMC, and Consumer insights | ||
| Professional Affiliations: | ||
| Association for Consumer Research
Academy of Marketing Science Academy of International Business American Studies Research Center | ||
| Professional Experience: | ||
| Cleveland State University, Professor 2011- Present
Cleveland State University, Associate Professor 1998- 2010 Indian Institute of Management, Bangalore India Distinguished Visiting Associate Professor, 2016 Indian Institute of Management, Kashipur, India Distinguished Visiting Associate Professor, 2018 Arizona State University, Tempe Visiting Associate Professor, 1999 Cleveland State University, Assistant Professor, 1992-1998 | ||
| University Service: | ||
| College of Business: Chair: Peer Review Committee and Faculty Development Committee
University: Faculty Senate Senator University Strategic Planning Committee Committee Member Faculty Affairs Committee Committee Member College Center for Sustainable Business Practices Board Member Department DBA Committee Committee Member Department Peer Review Committee Committee Member Department Undergraduate Core Course Coordinator | ||
| Professional Service: | ||
| Member Editorial Review Board: Journal of Advertising Research
Journal of Services Marketing Journal of Marketing Theory and Practice Adhoc Reviewer: Journal of Marketing Journal of Consumer Psychology Journal of the Academy of Marketing Science | ||
| Community Service: | ||
| Involved with Hindu Swayam Sevak Sangh and Samskruta Bharathi
Volunteer for Geauga County Habitat for Humanity. Heavily involved in their Youth United strategic planning and fund raising efforts. | ||
| Research Grants: | ||
| Rapid Response COVID Grant
Behavioral Health Pilot Grant Summer Research Grants: College of Business Graduate Faculty Travel Award Co-Investigator: R&P grant to Prof. Raghunath at IIMB | ||