Fengxia Zhu (Sandy Zhu)
 Title: Assistant Professor
 Dept: Marketing
 Office: BU 451
 Phone: 216-687-3682
 Email: f.zhu@csuohio.edu
 Address: 2121 Euclid Ave. BU 451, Cleveland, OH 44115

Courses Taught


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Research Keywords:
Marketing Strategies, Services Marketing, Service Productivity, Health Care Services, International Marketing, International Business
Ph.D., Marketing, University of Missouri-Columbia
M.S., Marketing Research, Southern Illinois University Edwardsville
B.A., Materials Science&Engineering, Hefei University of Technology
Brief Bio:
Fengxia (Sandy) Zhu is an Assistant Professor of Marketing at Cleveland State University.
She obtained her PhD in Marketing from University of Missouri-Columbia in 2016. Her research interests are in the areas of marketing strategies, international marketing, and services marketing. She has published her research on marketing and international business journals such as European Journal of Marketing, Journal of Marketing Management, International Business Review, and International Journal of Advertising. She also has presented her research at various national and international conferences such as the Winter and Summer American Marketing Association (AMA) Annual Educators' Conference and Academy of Marketing Science (AMS) annual conference.
Honors and Awards:
Overall Best Paper Award, AMA Winter Educators Conference 2015
AMA Best Paper in Track, Marketing Strategy Track, AMA Winter Educators Conference 2015
AMA Best Paper in Track,  Emerging Market Track, AMA Summer Educators Conference 2013
Marketing Outstanding Research Assistant Award, University of Missouri, 2013
Marketing Outstanding Teaching Assistant Award, University of Missouri, 2014
Research Interests:
Marketing Strategies, International Marketing and International Branding
Teaching Areas:
Courses Taught:
Marketing Strategies (BA)
Marketing Strategies (MBA)
Multi-cultural Marketing (BA)
Professional Affiliations:
Academy of Marketing Science
American Marketing Association
Professional Experience:
Assistant Professor of Marketing, Cleveland State University, 2016 -
University Service:
DBA Committee, Member (2016 - 2020)
Professional Service:
Industrial Marketing Management (2016)
AMA Summer Educators' Conference (2017)
AMA Winter Educators' Conference ( 2013, 2017)
AMS Annual Conference (2016)
Community Service:
Treasurer, Chinese American Faculty and Staff Association) CAFSA (2016-2018)