| Title: | Assistant Professor |
| Dept: | Marketing |
| Office: | BU 446 |
| Phone: | 216-687-3797 |
| Email: | s.lu27@csuohio.edu |
| Web: |
https://scholar.google.com/citations?user=JqDcxY4AAAA J&hl=en |
| Address: | 2121 Euclid Ave. BU 446, Cleveland, OH 44115 |
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| Education: | ||
|
Ph.D., Marketing, Louisiana State University, 2019
M.S., Marketing, Clemson University, 2013 B.A., Business Administration, China University of Geosciences (Wuhan), 2012 | ||
| Brief Bio: | ||
| Subrina's research focuses on social media and sharing economy by using econometrics and machine learning methods. She has taught Social Media and Mobile Marketing, Content Marketing, and Marketing Strategy courses. | ||
| Honors and Awards: | ||
| Merit Recognition Award, 2023
Summer Research Grant, Monte Ahuja College of Business, 2022, 2023 Graduate Faculty Research Support Program, Cleveland State University, 2022 AAUP Travel Award, FDAC, Spring 2020, Fall 2022, Fall 2023 AAUP Professional Development Resources Award, FDAC, Fall 2022, Spring 2023 Faculty Scholarship Initiative (FSI) Award, Cleveland State University, 2020 AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017 | ||
| Research Interests: | ||
| Substantive: Social Media and Sharing Economy
Methodological: Econometrics, Image and Text Mining, and Machine Learning | ||
| Teaching Areas: | ||
| Digital Social Networks, Social Media and Mobile Marketing, Content Marketing, and Marketing Strategy | ||
| Professional Affiliations: | ||
| Institute for Operations Research and the Management Sciences (INFORMS)
INFORMS Society for Marketing Science (ISMS) American Marketing Association (AMA) | ||
| University Service: | ||
| Treasurer, Chinese American Faculty and Staff Association (CAFSA) Executive Committee, 2021 - Present
Undergraduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present Graduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present Faculty Search Committee, Department of Marketing, Cleveland State University, Spring 2020 | ||
| Professional Service: | ||
| Summer AMA Conference, Reviewer, 2017, 2018, 2020, 2021, 2022
Winter AMA Conference, Reviewer, 2018, 2020, 2024 Academy of Marketing Science (AMS) Conference, Reviewer, 2016 Direct/Interactive Marketing Research Summit Conference, Reviewer, 2015 | ||