| Title: | Assistant Professor |
| Dept: | Marketing |
| Office: | BU 446 |
| Phone: | 216-687-3797 |
| Email: | s.lu27@csuohio.edu |
| Address: | 2121 Euclid Ave. BU 446, Cleveland, OH 44115 |
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| Education: | ||
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Ph.D., Marketing, Louisiana State University, 2019
M.S., Marketing, Clemson University, 2013 B.A., Business Administration, China University of Geosciences (Wuhan), 2012 | ||
| Brief Bio: | ||
| Subrina's research focuses on social media, big data, crowdfunding by using machine learning and econometric methods. Her paper is published at the Journal of Interactive Marketing. She has presented her papers at Marketing Science, Winter AMA, AMICS, Academy of Marketing Science (AMS) conferences. She is also actively engaged in academic activities: she was an American Marketing Association Sheth doctoral consortium fellow in 2017 and an ad hoc reviewer for nationally and internationally recognized conferences. She has taught courses in Marketing Strategy, Marketing Analytics/Research. | ||
| Honors and Awards: | ||
| Faculty Scholarship Initiative (FSI) Award, Cleveland State University, 2020-2021
AAUP Spring Travel Award, FDAC, 2020 AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017 Graduate Dean's Travel Award, Louisiana State University, 2016 Graduate School Travel Award, Louisiana State University, 2015 | ||
| Research Interests: | ||
| Substantive: Social Media, Big Data, Crowdfunding/Innovation
Methodological: Machine Learning, Econometrics, Image and Text Mining | ||
| Teaching Areas: | ||
| Social Media and Mobile Marketing, Marketing Strategy, Marketing Analytics/Research | ||
| Professional Affiliations: | ||
| Society for Marketing Science (ISMS)
Marketing Science Institute | ||
| University Service: | ||
| Faculty Search Committee, Department of Marketing, Cleveland State University, 2020 - Present
Undergraduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present Graduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present | ||
| Professional Service: | ||
| Summer AMA Conference, Ad Hoc Reviewer, 2020
Winter AMA Conference, Ad Hoc Reviewer, 2020 Summer AMA Conference, Ad Hoc Reviewer, 2018 Winter AMA Conference, Ad Hoc Reviewer, 2018 Summer AMA Conference, Ad Hoc Reviewer, 2017 Academy of Marketing Science (AMS) Conference, Ad Hoc Reviewer, 2016 Direct/Interactive Marketing Research Summit Conference, Ad Hoc Reviewer, 2015 | ||
| Research Grants: | ||
| Faculty Scholarship Initiative (FSI) Award ($5,000), Cleveland State University, 2020-2021 | ||