Shuya Lu (Subrina)
 Title: Assistant Professor
 Dept: Marketing
 Office: BU 446
 Phone: 216-687-3797
 Address: 2121 Euclid Ave. BU 446, Cleveland, OH 44115

Courses Taught


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Ph.D., Marketing, Louisiana State University, 2019
M.S., Marketing, Clemson University, 2013
B.A., Business Administration, China University of Geosciences (Wuhan), 2012
Brief Bio:
Subrina's research focuses on social media and sharing economy by using econometrics and machine learning methods. She has taught social media and mobile marketing, content marketing, digital social networks, and marketing strategy courses.
Honors and Awards:
Merit Recognition Award, 2023
Summer Research Grant, Monte Ahuja College of Business, 2022, 2023
Graduate Faculty Research Support Program, Cleveland State University, 2022
AAUP Travel Award, FDAC, Spring 2020, Fall 2022, Fall 2023
AAUP Professional Development Resources Award, FDAC, Fall 2022, Spring 2023
Faculty Scholarship Initiative (FSI) Award, Cleveland State University, 2020
AMA-Sheth Foundation Doctoral Consortium Fellow, American Marketing Association, 2017
Research Interests:
Substantive: Social Media and Sharing Economy
Methodological: Econometrics, Image and Text Mining, and Machine Learning
Teaching Areas:
Digital Social Networks, Social Media and Mobile Marketing, Content Marketing, and Marketing Strategy
Professional Affiliations:
Institute for Operations Research and the Management Sciences (INFORMS)
INFORMS Society for Marketing Science (ISMS)
American Marketing Association (AMA)
University Service:
Treasurer, Chinese American Faculty and Staff Association (CAFSA) Executive Committee, 2021 - Present
Undergraduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present
Graduate Curriculum Committee, Department of Marketing, Cleveland State University, 2020 - Present
Faculty Search Committee, Department of Marketing, Cleveland State University, Spring 2020
Professional Service:
Decision Support Systems, Reviewer, 2024
Summer AMA Conference, Reviewer, 2017, 2018, 2020, 2021, 2022
Winter AMA Conference, Reviewer, 2018, 2020, 2024
Academy of Marketing Science (AMS) Conference, Reviewer, 2016
Direct/Interactive Marketing Research Summit Conference, Reviewer, 2015