Publications:
2019 journal of the Academy of Marketing Science. Scanning for Discounts: Studying the Redemption of Competing Mobile Coupons (with Cesar Zamudio)
2018 Business Horizons. Pay What You Want: A Consumer Perspective (with Christopher Groening)
Under Review
Journal of Business Marketing: Following the Crowd, or their Own Moral Compass: The role of guilt in Opportunistic Customer Behavior (2nd Round)
Industrial Marketing Management: The Influence of Customer Participation on Salesperson Burnout (with Jessica Hoppner and David Griffith).