Publications:

Shih-Lun (Allen) Tseng, Heshan Sun, Radhika Santhanam, Shuya Lu, and Jason Thatcher (2023), "Rethinking Gamification Failure: A Model of Gamified System Maladaptation Behaviors," Information Systems Research (UTD 24, FT50, ABDC A*)

Shih-Lun (Allen) Tseng*, Shuya Lu*, Danny Weathers, and Varun Grover (2023), "How Product Review Voting is Influenced by Existing Votes, Consumer Involvement, Review Valence, and Review Diagnosticity," Decision Support Systems, 172, 113981 (Senior Scholars' List, ABDC A*, * equal contribution)

Shuya Lu and Ofer Mintz (2023), "Marketing on the Metaverse: Research Opportunities and Challenges," Academy of Marketing Science Review, 13, 151-166 (ABDC B)

Fengxia Zhu, Shuya Lu, Chris Groening, and Jia Kang (2023), "The Relationship Between Individual Customer Satisfaction and Loyalty: The Moderating Role of Firm-Level Signals," Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 36(2), 15-40 (ABDC B)

Shuya Lu, Jianan Wu, and Shih-Lun (Allen) Tseng (2018), "How Online Reviews Become Helpful: A Dynamic Perspective," Journal of Interactive Marketing, 44, 17-28 (ABDC A)


Under Review:

Shuya Lu and Jianan Wu, "Image Information Richness in Brand Communication on Social Media", under 2nd round review at European Journal of Information Systems (Basket of Eight List, ABDC A*)

Shuya Lu, Yinglu Wu, Shih-Lun (Allen) Tseng, Fengxia Zhu, and Jianan Wu, "Herd Behavior in Reward-Based Crowdfunding at the Post-Goal Stage", under review at Decision Support Systems (Senior Scholars' List, ABDC A*)

Juliana White, Shuya Lu, and Rebecca Rast, "Social Media Networks in Business-to-Business Selling: A Mixed Customer and Salesperson Model", revise and resubmit at Journal of Inter-Organizational Relationships (ABDC B)