Personal profile
Research interests
Teaching interests
Education/Academic qualification
Marketing, Ph.D., University of Iowa
… → 1992
Applied Statistics, M.S., University of Iowa
… → 1990
Management Studies, M.B.A., Birla Institute of Technology and Science
… → 1979
Management Studies, B.S., Birla Institute of Technology and Science
… → 1979
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Teaching
Service
- 11 Professional Service
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Co-leader of Marketing and panel member for OhioHigherEd TAG team
Ghosh, A. K. (Participant)
2019 → …Activity: Other › Professional Service
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Reviewed Final Proposal for MS in Marketing Analytics
Ghosh, A. K. (Participant)
2018Activity: Other › Professional Service
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Reviewer and panel member for OhioHigherEd TAG team
Ghosh, A. K. (Participant)
2018 → …Activity: Other › Professional Service
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Review of PDP for MS in Marketing
Ghosh, A. K. (Participant)
2017Activity: Other › Professional Service
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Building upstream supplier capabilities for downstream customization: The role of collaboration capital
Madhavaram, S., Hall, K., Ghosh, A. K. & Badrinarayanan, V., Jan 1 2024, In: Journal of Business Logistics. 45, 1, e12369.Research output: Contribution to journal › Article › peer-review
Open Access6 Scopus citations -
Attribute-based sentiment analysis in marketing: Application and strategic implications
Ghosh, A. K., Kotekal, P. & Chakraborty, G., Jan 1 2018, In: Model Assisted Statistics and Applications. 13, 4, p. 311-318 8 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Measuring Response to the Ultimate Driving Machine: Consumer Sentiments & Brand Advertising
Ghosh, A. K., Chakraborty, G. & Kotekal, P., 2018.Research output: Contribution to conference › Paper
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Measuring Response to the Ultimate Driving Machine: Consumer Sentiments & Brand Advertising
Ghosh, A. K., Chakraborty, G. & Kotekal, P., 2018, Unknown book. SASResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
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The Influence of Price & Promotion on Package Size Propensity
Ghosh, A. K., 2017, In: American Journal of Business. 32, 2, 13 p.Research output: Contribution to journal › Article
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Advanced Business Analytics Course Development
Ghosh, A. K. (PI)
Monte Ahuja College of Business
05/15/15 → …
Project: Research
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