Personal profile
Research interests
Marketing Strategy, Services Marketing, International Marketing
Teaching interests
Marketing Strategy, Marketing Management, International Marketing
Education/Academic qualification
Business Administration-Marketing, Ph.D., University of Missouri-Columbia
… → 2016
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Teaching
Service
- 19 Professional Service
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Ad Hoc Review for Journal of Marketing
Zhu, F. (Participant)
2022 → 2023Activity: Other › Professional Service
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Crowdfunding Herding During the Post-goal Stage
Lu, S., Tseng, S.-L., Wu, J., Wu, Y. & Zhu, F., Jan 1 2024, p. 4056-4065. 10 p.Research output: Contribution to conference › Paper › peer-review
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THE RELATIONSHIP BETWEEN INDIVIDUAL CUSTOMER SATISFACTION AND LOYALTY: THE MODERATING ROLE OF FIRM-LEVEL SIGNALS
Zhu, F., Lu, S., Groening, C. & Kang, J., Dec 1 2023, In: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 36, 2, p. 15-40 26 p.Research output: Contribution to journal › Article › peer-review
8 Scopus citations -
The Link Between Customer Satisfaction and Loyalty: A Cross-level Analysis
Zhu, F. & Lu, S., 2022.Research output: Contribution to conference › Paper
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Seller creative selling in social commerce
Chen, L., Zhu, F., Mantrala, M. & Wang, N., Jan 1 2021, In: International Journal of Advertising. 40, 2, p. 272-291 20 p.Research output: Contribution to journal › Article › peer-review
14 Scopus citations -
Seller information sharing in online marketplaces
Chen, L. & Zhu, F., Jan 1 2021, In: Journal of Marketing Management. 37, 11-12, p. 1191-1218 28 p.Research output: Contribution to journal › Article › peer-review
12 Scopus citations