Personal profile
Research interests
Teaching interests
Education/Academic qualification
Marketing, Ph.D., University of Kansas
… → 2013
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Collaborations and top research areas from the last five years
Teaching
Service
- 7 Professional Service
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Journal of Consumer Marketing reviewer
Choi, J. (Participant)
2018 → …Activity: Other › Professional Service
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Journal Reviewer (Journal of Retailing)
Choi, J. (Participant)
2018 → …Activity: Other › Professional Service
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Journal of Consumer Behaviour reviewer
Choi, J. (Participant)
2017 → …Activity: Other › Professional Service
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European Journal of Marketing reviewer
Choi, J. (Participant)
2017 → …Activity: Other › Professional Service
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Usage complementarity vs. basket co-occurrence: Discount depth reliance in digitally personalized product recommendations
Choi, J. & Park, H. Y., Jun 1 2025, In: Journal of Retailing. 101, 2, p. 177-196 20 p.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Choi, Jungsil and Hyun Young Park “How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase”
Choi, J., 2024, (Accepted/In press).Research output: Contribution to conference › Paper
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How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchase
Choi, J. & Park, H. Y., Jun 27 2024, In: European Journal of Marketing. 58, 5, p. 1352-1386 35 p.Research output: Contribution to journal › Article › peer-review
11 Scopus citations -
Choi, Jungsil and Hyun Young Park “How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase”
Choi, J., 2023.Research output: Contribution to conference › Paper
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How health motivation moderates the effect of vividness on consumption expectations of indulgent food
Choi, J. & Ju, I., Nov 1 2023, In: Journal of Consumer Behaviour. 22, 6, p. 1474-1492 19 p.Research output: Contribution to journal › Article › peer-review
Open Access3 Scopus citations