Service per year
Personal profile
Research interests
Sales, Sales Management Consumer Decision Making Novel Pricing Mechanisms
Teaching interests
Engaged learning with an emphasis of experiential learning. Students work on real-world problems, I invite guest speakers from industry, and I am heavily involved with creating student internships.
Education/Academic qualification
Marketing, Three Novel Pricing Mechanisms, Kent State University
… → 2017
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
Teaching
Service
- 2 Professional Service
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Customer participation in manufacturing firms’ new service development: the moderating role of CRM technology
Morgan, T. A., Friske, W., Kohtamaki, M. & Mills, P. N., 2023, In: Journal of Business and Industrial Marketing. Pre-Press (Online)Research output: Contribution to journal › Article
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Rethinking Technology Adoption in a Dynamic Marketing Environment, Theory + Practice in Marketing
Mills, P. N. & Zamudio, C. M., 2022.Research output: Contribution to conference › Paper
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Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual
Mills, P. N., Morgan, T. & Friske, W., 2021.Research output: Contribution to conference › Paper
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Navigating the demands of increasing customer participation through firm and individual job resources
Hoppner, J. J., Mills, P. N. & Griffith, D. A., Aug 1 2021, In: Industrial Marketing Management. 97, p. 173-182 10 p.Research output: Contribution to journal › Article › peer-review
24 Scopus citations -
The role of social acceptability and guilt in unethical consumer behavior: Following the crowd or their own moral compass?
Mills, P. N. & Groening, C., Nov 1 2021, In: Journal of Business Research. 136, p. 377-388 12 p.Research output: Contribution to journal › Article › peer-review
30 Scopus citations
Projects
- 1 Finished
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College of Business Analytics Course Improvement Grant
Mills, P. N. (PI)
04/29/22 → 05/10/23
Project: Research