Personal profile
Research interests
Teaching interests
Education/Academic qualification
Marketing, Ph.D., Measurement of Visual Cues and Their Effects on Online Users: An Image Mining Approach, Louisiana State University
… → 2019
Marketing, M.S., Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements, Clemson University
… → 2013
Business, B.B.A., The Impact of Information Disclosure on Corporate Governance and Corporate Performance: Pathway and Mediating Effect, China University of Geosciences (Wuhan)
… → 2012
Collaborations and top research areas from the last five years
Teaching
Service
- 12 Professional Service
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Image-based brand communications: an information richness approach on Instagram
Lu, S. & Wu, J., Jan 1 2025, In: European Journal of Information Systems. 34, 6, p. 961-978 18 p.Research output: Contribution to journal › Article › peer-review
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The Impact of Image and Text Information Density on Crowdfunding Success
Lu, S., Tseng, S.-L., Wu, Y. & Wu, J., 2025.Research output: Contribution to conference › Paper
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The Impact of Image and Text Information Density on Crowdfunding Success
Lu, S., Tseng, S.-L., Wu, Y. & Wu, J., 2025.Research output: Contribution to conference › Paper
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Crowdfunding Herding During the Post-goal Stage
Lu, S., Tseng, S.-L., Wu, J., Wu, Y. & Zhu, F., Jan 1 2024, p. 4056-4065. 10 p.Research output: Contribution to conference › Paper › peer-review
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Rethinking Gamification Failure: A Model and Investigation of Gamified System Maladaptive Behaviors
Tseng, S.-L., Sun, H., Santhanam, R., Lu, S. & Thatcher, J. B., Dec 1 2024, In: Information Systems Research. 35, 4, p. 1743-1765 23 p.Research output: Contribution to journal › Article › peer-review
10 Scopus citations
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AUD 2,500 Behavioural Lab Grant 2022 - Round 4
Lu, S. (Other), Mintz, O. (Other) & Li, Y. (Other)
University of Technology Sydney
10/10/22 → …
Project: Research
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Summer Research Grant
Lu, S. (PI) & Zhu, F. (CoPI)
Monte Ahuja College of Business
05/16/22 → …
Project: Research
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