1. Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices Lead Article. (ABDC A)

Research output: Contribution to journal › Article

Abstract

Original Research article

Original language	English
Number of pages	16
Journal	Journal of Macromarketing Lead Article. (ABDC A)
Volume	Vol. 42
Issue number	2
State	Published - 2022

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title = "1. Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices Lead Article. (ABDC A)",

abstract = "Original Research article",

author = "Jayanti, \{Rama K\}",

year = "2022",

language = "English",

volume = "Vol. 42",

journal = "Journal of Macromarketing Lead Article. (ABDC A)",

number = "2",

}

TY - JOUR

T1 - 1. Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices Lead Article. (ABDC A)

AU - Jayanti, Rama K

PY - 2022

Y1 - 2022

N2 - Original Research article

AB - Original Research article

M3 - Article

VL - Vol. 42

JO - Journal of Macromarketing Lead Article. (ABDC A)

JF - Journal of Macromarketing Lead Article. (ABDC A)

IS - 2

ER -