A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections

Research output: Contribution to journal › Editorial

2 Scopus citations

Original language	English
Pages (from-to)	87-91
Number of pages	5
Journal	Journal of Political Marketing
Volume	22
Issue number	2
DOIs	https://doi.org/10.1080/15377857.2023.2192594
State	Published - Jan 1 2023

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title = "A Cri de Coeur for Political Marketing Research in U.S. Midterm and Off-Year Elections",

author = "Perloff, \{Richard M\}",

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