| Original language | English |
|---|---|
| Number of pages | 16 |
| Journal | American Journal of Business |
| Volume | 32 |
| Issue number | 1 |
| State | Published - 2017 |
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Antecedents of Consumer Animosity and The Role of Product Involvement on Purchase Intention
- Jieun Park
- , Sung-Joon Yoon
Research output: Contribution to journal › Article