| Original language | English |
|---|---|
| Journal | Journal of Applied Marketing Theory |
| Volume | 2 |
| Issue number | 2 |
| State | Published - 2011 |
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Assessing Event Quality of High School Football Games: Development of a Scale
- Kevin K Byon
- , Matthew Ziemnik
- , Eddie T. C. Lam
- , James J Zhang
Research output: Contribution to journal › Article