“Can Artificial Intelligence (AI) Overshadow Human Intelligence in Marketing?”

Research output: Contribution to journal › Article

Abstract

https://mbrjournal.com/2022-digital-issue/2022-spring-articles/

Original language	English
Number of pages	10
Journal	Management and Business Review (Very high-quality ‘A’ Journal as prestigious as Harvard Business Review)
Volume	2
Issue number	2
State	Published - 2022

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title = "“Can Artificial Intelligence (AI) Overshadow Human Intelligence in Marketing?”",

abstract = "https://mbrjournal.com/2022-digital-issue/2022-spring-articles/",

author = "V Kumar and Ashutosh Dixit and Rajshekhar Javalgi and Nazli Turken",

year = "2022",

language = "English",

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journal = "Management and Business Review (Very high-quality {\textquoteleft}A{\textquoteright} Journal as prestigious as Harvard Business Review)",

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AU - Kumar, V

AU - Dixit, Ashutosh

AU - Javalgi, Rajshekhar

AU - Turken, Nazli

PY - 2022

Y1 - 2022

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JO - Management and Business Review (Very high-quality ‘A’ Journal as prestigious as Harvard Business Review)

JF - Management and Business Review (Very high-quality ‘A’ Journal as prestigious as Harvard Business Review)

IS - 2

ER -