| Original language | English |
|---|---|
| Title of host publication | Routledge Companion for Production and Operations Management |
| Number of pages | 18 |
| State | Published - 2017 |
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Chapter 20: POM and Marketing
- Manoj Malhotra
- , Ramkumar Janakiraman
- , Saurabh Mishra
- , Moonwon Chung
Research output: Chapter in Book/Report/Conference proceeding › Chapter