Choi, Jungsil and Hyun Young Park “How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase”

Jungsil Choi

Choi, Jungsil and Hyun Young Park “How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase”

Jungsil Choi

Marketing

Research output: Contribution to conference › Paper

Original language	English
State	Accepted/In press - 2024
Event	SCP (Society of Consumer Psychology) Conference 2024 - Duration: Jan 1 2024 → …

Conference

Conference	SCP (Society of Consumer Psychology) Conference 2024
Period	01/1/24 → …

Cite this

@conference{368a615ec4644f1ab2bfc6849de4d6fc,

title = "Choi, Jungsil and Hyun Young Park “How Consumers with Hedonic (vs. Utilitarian) Purchase Motive Use Item-Price (vs. Price-Item) Presentation Order as a Mechanism to Justify Their Hedonic Purchase”",

author = "Jungsil Choi",

year = "2024",

language = "English",

note = "SCP (Society of Consumer Psychology) Conference 2024 ; Conference date: 01-01-2024",

}