Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health

Rama Jayanti; Michael Wachter

doi:10.1007/978-3-319-18696-2_23

Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health

Rama Jayanti
, Michael Wachter

Cleveland State University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Perhaps no other area of human consumption offers more promise for transformative consumer welfare and, at the same time, presents more challenges for achieving it than consumers’ engagement in medical decisions that directly affect their health (Herzlinger 2006; Berenson 2005; Enthoven 2004). Consumers, even those who are literate by conventional standards of education and communication, are often functionally illiterate as they generally lack sufficient specialized knowledge to autonomously select medical professionals or evaluate medical advice (McCray 2005).

Original language	English
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Place of Publication	che
Publisher	Springer Nature
DOIs	https://doi.org/10.1007/978-3-319-18696-2_23
State	Published - Jan 1 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
ISSN (Print)	23636165
ISSN (Electronic)	23636173

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

Consumer Participation
Cross Cultural Difference
Functional Health Literacy
Health Literacy
Online Community

Access to Document

10.1007/978-3-319-18696-2_23

Cite this

Jayanti, R., & Wachter, M. (2016). Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-18696-2_23

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Jayanti, R & Wachter, M 2016, Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, che. https://doi.org/10.1007/978-3-319-18696-2_23

Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health. / Jayanti, Rama; Wachter, Michael.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. che: Springer Nature, 2016. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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KW - Cross Cultural Difference

KW - Functional Health Literacy

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KW - Online Community

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Cross Cultural Differences in Health Literacy and Consumers’ Empowered Engagement in the Management of Health

Abstract

Publication series

UN SDGs

Keywords

Access to Document

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Cite this