Customer participation in manufacturing firms’ new service development: the moderating role of CRM technology

Todd Alan Morgan; Wesley Friske; Marko Kohtamaki; Paul N Mills

Customer participation in manufacturing firms’ new service development: the moderating role of CRM technology

Todd Alan Morgan
, Wesley Friske
, Marko Kohtamaki
, Paul N Mills

Marketing

Research output: Contribution to journal › Article

Abstract

1st author died buring the review process. Remaining co-authors completed the review process.

Original language	English
Journal	Journal of Business and Industrial Marketing
Volume	Pre-Press (Online)
State	Published - 2023

Cite this

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title = "Customer participation in manufacturing firms{\textquoteright} new service development: the moderating role of CRM technology",

abstract = "1st author died buring the review process. Remaining co-authors completed the review process.",

author = "Morgan, \{Todd Alan\} and Wesley Friske and Marko Kohtamaki and Mills, \{Paul N\}",

year = "2023",

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AU - Morgan, Todd Alan

AU - Friske, Wesley

AU - Kohtamaki, Marko

AU - Mills, Paul N

PY - 2023

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AB - 1st author died buring the review process. Remaining co-authors completed the review process.

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M3 - Article

VL - Pre-Press (Online)

JO - Journal of Business and Industrial Marketing

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Customer participation in manufacturing firms’ new service development: the moderating role of CRM technology

Abstract

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