Dare to be green: The role of environmental passion and green IT identity on green IT practices

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

5 Scopus citations

Abstract

Individuals play a role in environmental sustainability including green IT practices. We use the Theory of Planned Behavior and create a model to examine the influence of environmental passion and green IT identity on behavioral intention to practice green IT. We test the model with a respondent group from the IT industry. The findings indicate environmental passion is an important indicator of favorable green IT attitude and is directly related to green IT identity. However, green IT identity has a direct influence on green IT intentions suggesting a contribution to behavior that is independent of attitude. We discuss the implications of green IT identity for research and practice.
Original languageEnglish
Title of host publication25th Americas Conference on Information Systems, AMCIS 2019
Place of Publicationaus
PublisherAssociation for Information [email protected]
StatePublished - Jan 1 2019
Event25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexico
Duration: Aug 15 2019Aug 17 2019

Conference

Conference25th Americas Conference on Information Systems, AMCIS 2019
Country/TerritoryMexico
CityCancun
Period08/15/1908/17/19

Keywords

  • Environmental passion
  • Green IT identity
  • Partial least squares
  • Theory of planned behavior

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