Abstract
Individuals play a role in environmental sustainability including green IT practices. We use the Theory of Planned Behavior and create a model to examine the influence of environmental passion and green IT identity on behavioral intention to practice green IT. We test the model with a respondent group from the IT industry. The findings indicate environmental passion is an important indicator of favorable green IT attitude and is directly related to green IT identity. However, green IT identity has a direct influence on green IT intentions suggesting a contribution to behavior that is independent of attitude. We discuss the implications of green IT identity for research and practice.
| Original language | English |
|---|---|
| Title of host publication | 25th Americas Conference on Information Systems, AMCIS 2019 |
| Place of Publication | aus |
| Publisher | Association for Information [email protected] |
| State | Published - Jan 1 2019 |
| Event | 25th Americas Conference on Information Systems, AMCIS 2019 - Cancun, Mexico Duration: Aug 15 2019 → Aug 17 2019 |
Conference
| Conference | 25th Americas Conference on Information Systems, AMCIS 2019 |
|---|---|
| Country/Territory | Mexico |
| City | Cancun |
| Period | 08/15/19 → 08/17/19 |
Keywords
- Environmental passion
- Green IT identity
- Partial least squares
- Theory of planned behavior
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