Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements

Research output: Contribution to conference › Paper

Original language	English
DOIs	https://doi.org/10.1007/978-3-319-26647-3_53
State	Published - 2015
Event	the Academy of Marketing Science Conference - Denver, CO Duration: Jan 1 2015 → …

Conference	the Academy of Marketing Science Conference
Period	01/1/15 → …

Access to Document

@conference{1864d6cb4c9d49a28898b55b8fff35d2,

title = "Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements",

author = "Shuya Lu and Danny Weathers and Juliana White",

year = "2015",

doi = "10.1007/978-3-319-26647-3\_53",

language = "English",

note = "the Academy of Marketing Science Conference ; Conference date: 01-01-2015",

}

TY - CONF

T1 - Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements

AU - Lu, Shuya

AU - Weathers, Danny

AU - White, Juliana

PY - 2015

Y1 - 2015

UR - https://link.springer.com/chapter/10.1007/978-3-319-26647-3_53

U2 - 10.1007/978-3-319-26647-3_53

DO - 10.1007/978-3-319-26647-3_53

M3 - Paper

T2 - the Academy of Marketing Science Conference

Y2 - 1 January 2015

ER -