Embracing the Phygital: How Marketers Can Earn Gen Z’s Attention in an Omnichannel World

Research output: Non-textual formDigital or Visual Products

Abstract

The same UK marketing research group that had previously invited me to join them as guest panelist on the Gen Z webinar had recently interviewed me for their new white paper: How Marketers Can Earn Gen Z's Attention in an Omnichannel World I'm quoted/referenced several times in the paper. Overall, it offers some terrific insight, especially re how marketers can best connect with college students today.
Original languageEnglish
Place of PublicationUK
StatePublished - 2021
EventWhite Paper, published by UK-based demographic marketing firm Student Beans -
Duration: Jan 1 2021 → …

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