Abstract
The same UK marketing research group that had previously invited me to join them as guest panelist on the Gen Z webinar had recently interviewed me for their new white paper: How Marketers Can Earn Gen Z's Attention in an Omnichannel World I'm quoted/referenced several times in the paper. Overall, it offers some terrific insight, especially re how marketers can best connect with college students today.
| Original language | English |
|---|---|
| Place of Publication | UK |
| State | Published - 2021 |
| Event | White Paper, published by UK-based demographic marketing firm Student Beans - Duration: Jan 1 2021 → … |
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