| Original language | English |
|---|---|
| Title of host publication | Driving Customer Appeal through the use of Emotional Branding |
| Publisher | IGI Global |
| State | Published - 2017 |
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver
Emotional Branding and Social Media: Usage of Positive and Negative Emotional Appeals
- Nicholas Mathew
- , Ashutosh Dixit
Research output: Chapter in Book/Report/Conference proceeding › Chapter