Environmental sustainability of green marketing strategy: empirical evidence from e-tail consumer's in Tamil Nadu

Research output: Contribution to journal › Article

Original language	English
Journal	International Journal of Environment and Waste Management
Volume	22
Issue number	1-4
State	Published - 2018

Cite this

@article{076cd7215a7b462eb1f1c5fcf5553ae7,

title = "Environmental sustainability of green marketing strategy: empirical evidence from e-tail consumer's in Tamil Nadu",

author = "Suresh Annamalai and Kumar, \{K R\} and R Jothikumar and Yung-Tse Hung",

year = "2018",

language = "English",

volume = "22",

journal = "International Journal of Environment and Waste Management",

number = "1-4",

}

TY - JOUR

T1 - Environmental sustainability of green marketing strategy: empirical evidence from e-tail consumer's in Tamil Nadu

AU - Annamalai, Suresh

AU - Kumar, K R

AU - Jothikumar, R

AU - Hung, Yung-Tse

PY - 2018

Y1 - 2018

M3 - Article

VL - 22

JO - International Journal of Environment and Waste Management

JF - International Journal of Environment and Waste Management

IS - 1-4

ER -