General market demand variables associated with professional sport consumption

Research output: Contribution to journal › Article

Original language	English
Number of pages	23
Journal	International Journal of Sport Marketing & Sponsorship
Volume	5
Issue number	1
State	Published - 2003

Cite this

@article{0438388890984eb7bb3363dd1ddc6e0d,

title = "General market demand variables associated with professional sport consumption",

author = "Zhang, \{James J\} and Lam, \{Eddie T. C.\} and Connaughton, \{Daniel P\}",

year = "2003",

language = "English",

volume = "5",

journal = "International Journal of Sport Marketing \& Sponsorship",

number = "1",

}