Global International Marketing Strategy and International Performance: The Roles of Positional Advantage, Environmental Dynamism and Organizational Capabilities

Dominic Buccieri; Jieun Park

Global International Marketing Strategy and International Performance: The Roles of Positional Advantage, Environmental Dynamism and Organizational Capabilities

Dominic Buccieri
, Jieun Park

Marketing

Research output: Contribution to conference › Paper

Original language	English
State	Accepted/In press - 2016
Event	Academy of International Business - Dubai Duration: Jan 2 0001 → …

Conference

Conference	Academy of International Business
Period	01/2/01 → …

Cite this

@conference{72a305ac28064e4db5348d211250b6f0,

title = "Global International Marketing Strategy and International Performance: The Roles of Positional Advantage, Environmental Dynamism and Organizational Capabilities",

author = "Dominic Buccieri and Jieun Park",

year = "2016",

language = "English",

note = "Academy of International Business ; Conference date: 02-01-0001",

}