Grafting the Knowledge of Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance?

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2017
Event	2017 Winter Marketing Educators’ Conference - Duration: Jan 1 2017 → …

Conference	2017 Winter Marketing Educators’ Conference
Period	01/1/17 → …

Cite this

@conference{983c9fcdb8034bc1ae9ae3e120816878,

title = "Grafting the Knowledge of Chief Marketing Officers (CMOs): The Key to CMO Impact on Firm Performance?",

author = "Madhavaram, \{Sreedhar R\} and Vishag Badrinarayanan and McDonald, \{Robert E\}",

year = "2017",

language = "English",

note = "2017 Winter Marketing Educators{\textquoteright} Conference ; Conference date: 01-01-2017",

}