Indications of attitude change and behavioral intention in response to banner advertising

Research output: Contribution to conference › Poster

Original language	English
State	Published - 2014
Event	Midwest Association for Public Opinion Research - Chicago, IL Duration: Jan 1 2016 → …

Conference	Midwest Association for Public Opinion Research
Period	01/1/16 → …

Cite this

@conference{5ca1e42b312f4c97a62a0c15c9905fe3,

title = "Indications of attitude change and behavioral intention in response to banner advertising",

author = "Chichang Xiong and Neuendorf, \{Kimberly A\} and Perloff, \{Richard M\} and Jeffres, \{Leo W\}",

year = "2014",

language = "English",

note = "Midwest Association for Public Opinion Research ; Conference date: 01-01-2016",

}