Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2015
Event	2015 Academy of Marketing Science Annual Conference - Duration: Jan 1 2015 → …

Conference	2015 Academy of Marketing Science Annual Conference
Period	01/1/15 → …

Cite this

@conference{6853b04c1cda461499f1d37cce51c37b,

title = "Integrated Marketing Communication (IMC): Conceptual and Theoretical Lacunae, Foundational Premises, and Framework",

author = "Madhavaram, \{Sreedhar R\} and Vishag Badrinarayanan and Pelin Bicen",

year = "2015",

language = "English",

note = "2015 Academy of Marketing Science Annual Conference ; Conference date: 01-01-2015",

}