TY - JOUR
T1 - Interpersonal communication motives and message design logic: Exploring their interaction on perceptions of competence
AU - Hullman, Gwen
PY - 2004/6/1
Y1 - 2004/6/1
N2 - Message design logic and interpersonal communication motives were conjointly studied to assess their interaction on receivers' perceptions of senders' competence. Two 8 (motive) × 3 (message design logic) repeated measures ANOVAs indicated significant interaction effects for both effectiveness and appropriateness. Nevertheless, the effects of design logic and motive on perceptions of competence were not as expected for some situations. The results of the study fail to support past research suggesting that perceived effectiveness and appropriateness will be enhanced by using a more complex message design. In addition, no pattern emerged for the instrumental versus the ritualistic motivations in terms of the most competent message design.
AB - Message design logic and interpersonal communication motives were conjointly studied to assess their interaction on receivers' perceptions of senders' competence. Two 8 (motive) × 3 (message design logic) repeated measures ANOVAs indicated significant interaction effects for both effectiveness and appropriateness. Nevertheless, the effects of design logic and motive on perceptions of competence were not as expected for some situations. The results of the study fail to support past research suggesting that perceived effectiveness and appropriateness will be enhanced by using a more complex message design. In addition, no pattern emerged for the instrumental versus the ritualistic motivations in terms of the most competent message design.
KW - Competence
KW - Interpersonal Communication Motives
KW - Message Design Logic
UR - https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=10244250453&origin=inward
UR - https://www.scopus.com/inward/citedby.uri?partnerID=HzOxMe3b&scp=10244250453&origin=inward
U2 - 10.1080/0363775042000250411
DO - 10.1080/0363775042000250411
M3 - Article
SN - 0363-7751
VL - 71
SP - 208
EP - 225
JO - Communication Monographs
JF - Communication Monographs
IS - 2
ER -