Introducing the FREE (Internal Resources and External Environment) Framework as an Alternative to SWOT

Research output: Contribution to conference › Paper

Original language	English
State	Published - 2017
Event	2017 Academy of Marketing Science Conference - Duration: Jan 1 2017 → …

Conference	2017 Academy of Marketing Science Conference
Period	01/1/17 → …

Cite this

@conference{c5ff8f08bb2c499e926f7a6e36b5331f,

title = "Introducing the FREE (Internal Resources and External Environment) Framework as an Alternative to SWOT",

author = "Madhavaram, \{Sreedhar R\} and Hunt, \{Shelby D\} and Pelin Bicen",

year = "2017",

language = "English",

note = "2017 Academy of Marketing Science Conference ; Conference date: 01-01-2017",

}