Landscape preference model in HCI research: Addition of emotion and interactivity

The study investigates the mediating role of emotional states and perceived interactivity in the formation of preference for website by revisiting the Landscape Preference Model (LPM) recently introduced to IS literature (Kaplan 1988; Singh, Dalal et al. 2005; Singh, Todd Donavan et al. 2008; Lee and Kozar 2009). We hypothesize that, in HCI context, the variables in exploration dimension of LPM matrix (Complexity and Mystery) affect user's attitude and behavioral intention to the extent that they are mediated by the perception of interactivity. Relying on regulatory focus theory(Higgins 1998), the study further examines two different types of emotional state produced as a function of the difference in motivational origin of factors postulated by the extant LPM. We expect that the results will indicate the proposed additions of both interactivity construct and emotional distinctions provide an important elaboration on the molar level guidance that LPM promised to offer for HCI designers. © (2012) by the AIS/ICIS Administrative Office All rights reserved.