| Original language | English |
|---|---|
| Number of pages | 8 |
| Journal | International Business Review |
| Volume | 26 |
| State | Published - 2017 |
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Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions
- Fengxia Zhu
- , Shaoming Zou
- , Hui Xu
Research output: Contribution to journal › Article