Marketing Strategy, Decision Science, and Strategic Cognition: An Integrative Framework and Research Agenda

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Unknown book
State	Published - 2017
Event	11th Great Lakes NASMEI Marketing Conference. - Duration: Jan 1 2017 → …

Conference	11th Great Lakes NASMEI Marketing Conference.
Period	01/1/17 → …

Cite this

@inproceedings{815e795fea1c4f1d8dbb47cac179a9c7,

title = "Marketing Strategy, Decision Science, and Strategic Cognition: An Integrative Framework and Research Agenda",

author = "Radha Appan and Madhavaram, \{Sreedhar R\}",

year = "2017",

language = "English",

booktitle = "Unknown book",

note = "11th Great Lakes NASMEI Marketing Conference. ; Conference date: 01-01-2017",

}