Measuring Response to the Ultimate Driving Machine: Consumer Sentiments & Brand Advertising

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Unknown book
Publisher	SAS
State	Published - 2018
Event	SAS Global Conference 2018 - Duration: Jan 1 2018 → …

Conference	SAS Global Conference 2018
Period	01/1/18 → …

Cite this

@inproceedings{7d99f58886004910af4556e460e7a915,

title = "Measuring Response to the Ultimate Driving Machine: Consumer Sentiments \& Brand Advertising",

author = "Ghosh, \{Amit K\} and Goutam Chakraborty and Praveen Kotekal",

year = "2018",

language = "English",

booktitle = "Unknown book",

publisher = "SAS",

note = "SAS Global Conference 2018 ; Conference date: 01-01-2018",

}